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Matador Capital Partners
Matador Financial was co-founded by Marco Coleman, who played 14 seasons in the NFL, and Eric Rust, a CFP.
Matador Capital Partners
Matador Financial was co-founded by Marco Coleman, who played 14 seasons in the NFL, and Eric Rust, a CFP. The firm is structured as a registered investment advisory (RIA) firm — not a family office — but caters to wealth-management needs similar to those of family-office clients, focusing on professional athletes who often face compressed earning windows and complex contract situations. The firm provides financial guidance and investment management to a client base that spans current and retired professional athletes, artists, entertainers, and individuals with traditional career paths. Services include acting as a personal CFO, offering fiduciary advice, objective investment recommendations, and lifestyle management. The firm does not specify asset-class exposure publicly, but its website emphasizes a customized, independent approach as a fiduciary. Matador Financial operates out of Saint Johns, Florida, with a contact office also listed in Jacksonville. The team includes Marco Coleman as Managing Partner and Eric Rust, a CFP. The firm holds no disclosed AUM figures or recent operational events in public channels. As a small, specialist RIA, its structural differentiator is its targeted focus on the financial lives of professional athletes — combining a founder's firsthand NFL experience with credentialed financial planning to address the compressed wealth-creation timeline and unique risks of athletic careers.
General information
Firm type
RIA
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Saint Johns
Corporate office
Saint Johns, FL, United States
Principals
Marco Coleman
Co-Founder, Managing Partner
Eric Rust
CFP
Sector focus
Frequently asked questions
Who runs investment decisions at Matador Financial?
Marco Coleman, co-founder and Managing Partner, and Eric Rust, a CFP, lead client engagements. Investment decisions are made by the advisory team acting as a fiduciary for each client (per the firm's website).
How does Matador Financial source proprietary deal flow?
The firm does not disclose a proprietary deal-flow mechanism. As a registered investment advisor serving high-net-worth athletes, it likely uses standard custodial and third-party investment platforms rather than sourcing direct deals.
Is Matador Financial structured as a family office or an RIA?
Matador Financial is a registered investment advisory (RIA) firm, not a family office. It provides financial planning and investment management to multiple clients, distinguishing it from a single-family office serving one wealthy family.
Does Matador Financial participate in fund commitments or only direct deals?
The firm does not publicly disclose participation in fund commitments or direct investments. Its website emphasizes fiduciary advisory and personal CFO services, suggesting it primarily manages client assets through traditional investment vehicles.
What investment stages does Matador Financial typically target?
Matador Financial does not specify investment stages. Its focus on wealth management for athletes suggests a bias toward capital preservation, diversified portfolios, and income-oriented strategies rather than venture-stage equity.
Which sectors does Matador Financial explicitly avoid?
The firm does not publish a list of excluded sectors. Its client-centric fiduciary model implies allocations are customized per client risk tolerance, not governed by a firm-wide restriction list.
Where does the underlying wealth of Matador Financial's clients come from?
The firm serves clients whose wealth primarily originates from professional sports contracts, entertainment earnings, or traditional careers. Marco Coleman's NFL background (per the firm website) provides firsthand context for athlete clients.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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