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Mayfair Wealth Management (Herz Family Office)
Mayfair Wealth Management traces its origins to the 2002 separation of Günter and Daniela Herz from Maxingvest, the family holding that controlled Tchibo and...
Mayfair Wealth Management (Herz Family Office)
Mayfair Wealth Management traces its origins to the 2002 separation of Günter and Daniela Herz from Maxingvest, the family holding that controlled Tchibo and Beiersdorf. The office was created to manage the proceeds for the Herz family across generations. It operates from Hamburg as a dedicated single-family office. The firm allocates across private equity, real estate, distressed situations and philanthropic vehicles. Ticket sizes range from $50 million to $125 million. Confirmed positions include exited stakes in Puma SE and DNV GL. It maintains exposure in Europe, North America and the Middle East & Central Asia through direct co-investments and SPVs. Mayfair Capital Partners handles control and non-control private equity opportunities. The office employs a small internal team and engages external counsel including Raschke Von Knobelsdorff Heiser. Adjacent structures include the Joachim Herz Stiftung, established in 2008 for education and scientific research in Germany. No operational events from the last 24 months appear in public records. Mayfair maintains a hybrid structure that combines direct ownership of operating businesses with a dedicated real-estate arm. This architecture allows the family to retain control over legacy assets while pursuing new deployments through separate legal entities.
General information
Firm type
Single Family Office
Year founded
2002
Location
Region
Europe
Country
Germany
City
Dubai
Principals
Günter Herz
Co-founder
Daniela Herz-Schnoeckel
Co-founder
Michaela Herz
Managing Director
Christian Herz
Family Member
Sector focus
Frequently asked questions
Who runs investment decisions at Mayfair Wealth Management?
Günter Herz and Daniela Herz-Schnoeckel established the office. Michaela Herz serves as Managing Director and holds 45 percent ownership. Investment decisions flow through the family principals and the direct investment division Maryland GmbH.
How does Mayfair source proprietary deal flow?
The firm relies on long-standing relationships from the Tchibo era and operates a dedicated direct investment arm. It targets opportunities in consumer, retail and industrial sectors where family members have operational familiarity.
Does Mayfair participate in fund commitments or only direct deals?
Mayfair executes both direct co-investments and fund-of-funds commitments. Its primary posture remains direct investments sized €100 million and above through SPVs and control vehicles.
What investment stages does Mayfair typically target?
The office pursues buyout, growth, venture and distressed opportunities. Ticket sizes fall between $50 million and $125 million with a three-year maximum investment horizon on certain positions.
Where does the underlying wealth come from?
The capital originates from the Herz family's sale of their majority interest in Tchibo, the coffee and retail group, prior to 2002. Subsequent holdings include real estate assets in Hamburg such as Harburg Carrée and Heimfeld Terrassen.
Does Mayfair maintain philanthropic structures?
Yes. The Joachim Herz Stiftung, founded in 2008 by family member Joachim Herz, focuses on education, science and research programs in Germany. It operates separately from the investment office.
What is Mayfair's known posture on co-investments alongside external GPs?
Mayfair maintains a direct deal program that includes both control and non-control co-investments. It has executed alongside partners in industrial services and consumer sectors, including prior positions in Puma and Germanischer Lloyd.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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