Asset Manager

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Media and Games Invest

Remco Westermann leads Media and Games Invest, a Stockholm-listed consolidator of game studios and ad-tech platforms operating across Europe and North...

Media and Games Invest

Media and Games Invest SE is a company focused on programmatic advertising and digital gaming content. It operates an ad-software platform that facilitates ad space buying and selling across digital devices, using first-party data from its games. The company develops and publishes digital games, contributing to its ecosystem of advertising and entertainment solutions, founded in 2011 in Stockholm, Sweden.

Website
mgi.se

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

Europe

Country

Sweden

City

Stockholm

Corporate office

Stockholm, Sweden

Principals

Remco Westermann

Chief Executive Officer

Sector focus

Media & EntertainmentGaming

Frequently asked questions

Who runs investment decisions at Media and Games Invest?

Remco Westermann, as CEO, is the central figure in both corporate strategy and capital allocation. Publicly listed in Stockholm, the firm does not separate the CEO and CIO roles in the traditional family-office sense — acquisition and portfolio decisions are executive-board functions supported by operating management at subsidiary studios and ad-tech units.

How does Media and Games Invest source its acquisition targets?

The firm acquires profitable, often founder-led game studios and ad-tech companies, typically in Europe and North America. Its dual structure — operating an advertising-technology segment alongside its gaming studios — gives it visibility into user-acquisition economics across potential targets, which informs valuation and due diligence before formal approaches.

Is Media and Games Invest structured as a family office or a corporate acquirer?

It operates as a publicly listed acquisition vehicle rather than a single-family office. While its strategy resembles private-equity-style buy-and-build consolidation, it uses a permanent public equity base and reports as an operating company with consolidated subsidiaries rather than a fund structure with defined exit timelines.

Does the firm participate in fund commitments or only direct deals?

The firm's public investment history shows control and majority-stake acquisitions of operating companies. There is no public evidence of LP commitments into third-party venture capital or private equity funds — deployment has been direct, on-balance-sheet M&A.

What is the relationship between Media and Games Invest's gaming and advertising segments?

The two segments share proprietary user-acquisition data: the ad-tech unit can reduce cost-per-install for the firm's own game titles while generating third-party revenue, and user-engagement metrics from the gaming portfolio feed back into media-buying algorithms. This integration is core to the firm's structural pitch to acquisition targets, differentiating it from pure-play game aggregators.

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