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Mensa Brands
BRND.ME (formerly Mensa Brands) is a Bengaluru-based consumer brand platform that owns and scales health, wellness, and lifestyle brands for the digital age.
Mensa Brands
BRND.ME (formerly Mensa Brands) is a Bengaluru-based consumer brand platform that owns and scales health, wellness, and lifestyle brands for the digital age. Founded in 2021 by Ananth Narayanan, it combines brand craft with technology to grow founder-led brands into household names across India and international markets including the United States, UAE, UK, Canada, and Germany.
General information
Firm type
Asset Manager
Year founded
2020
Location
Region
Asia
Country
India
City
Bangalore
Corporate office
Bangalore, Karnataka, India
Principals
Ananth Narayanan
Founder & CEO
Sector focus
Frequently asked questions
How does Mensa Brands source proprietary deal flow?
Mensa Brands identifies potential acquisition targets among mid-market digital-first consumer brands in India. The firm uses its in-house data analytics platform to evaluate brand performance, supply chain efficiency, and growth potential before approaching founders (per TechCrunch, 2021).
What investment stages does Mensa Brands typically target?
Mensa Brands targets mature digital-first consumer brands that have established product-market fit and revenue traction in India. The firm acquires whole brands rather than taking minority stakes and focuses on labels with potential for operational improvement (per firm communications).
How is Mensa Brands related to the Thrasio model?
Mensa Brands is modeled after the Thrasio approach of acquiring and scaling digital-native brands, adapted for the Indian market. Unlike Thrasio's focus on Amazon third-party sellers, Mensa Brands also targets brands with direct-to-consumer channels (per TechCrunch, 2021).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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