Mission Consumer Capital

Mission Consumer Capital

Founded by Bobby McGee, Mission Consumer Capital operates from Fort Worth, Texas, as a private equity firm focused exclusively on lower middle-market consumer packaged goods. McGee brought over two decades of transaction experience from his tenure at JPMorgan Chase, where he headed corporate banking in Houston before becoming chairman and CEO of Chase Bank in Fort Worth and vice chairman in Dallas. His prior deal sheet spans the acquisition of Brookstone from Quaker Oats to Sysco’s purchase of Sara Lee’s distribution business. The firm deploys capital through buyouts, growth equity, and carveouts in shelf-stable CPG companies that distribute through food, drug, and mass retail channels. Its investment horizon stretches five to seven years. Strategy spans branded and private-label products manufactured for North American retail. Confirmed holdings are not publicly detailed, but the firm targets businesses in food products, leveraging McGee’s relationship network and Garland’s operational integration experience across portfolio companies. Managing Partner Bobby McGee works alongside Partner Richard Garland, a Washington and Lee University and London School of Economics graduate who has spent a decade in private equity. Garland’s remit includes sourcing, due diligence, lender negotiations, and serving as interim senior executive at partner companies. The firm maintains a boardroom footprint through McGee’s ongoing directorships at public and private companies spanning insurance, banking, SBICs, energy, branded consumer products, and retail. McGee also holds civic board roles with the University of Texas, McDonald Observatory, Texas Christian University’s entrepreneurship program, and the O’Brien College Quarterback Award. Mission Consumer Capital’s architecture is deliberately spare — a two-partner team without disclosed institutional LP structures, drawing on the principals’ direct operational and banking relationships rather than a layered fund-of-funds model. The permanent capital posture implied by its buyout mandate, combined with McGee’s decades-long Texas banking network, gives the firm a sourcing path into family-held and founder-owned CPG businesses that larger consolidators often overlook.