Private Equity

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Moonshot Equity Partners

Jamar Freeman's Moonshot Equity Partners acquires US-based MSPs and scales them with standardized operating playbooks and modernization.

Moonshot Equity Partners logo

Moonshot Equity Partners

Moonshot Equity Partners was founded in Tampa by Jamar Freeman, who serves as Managing Partner and the primary contact for owners, intermediaries, and investors. Freeman leads a buy-and-build strategy concentrated on a single vertical: managed service providers. The firm treats each platform as a long-term partnership rather than a financial flip, targeting owner-operators who stay on to lead post-acquisition. Moonshot deploys capital into two categories of MSPs. Platform acquisitions are established, profitable providers with recurring revenue and a leadership team beyond the founder. Add-on acquisitions are complementary MSPs that strengthen the platform geographically or by service line — both must fit a standardized tool stack over time. The operating model begins with service-tier standardization, unified cybersecurity and cloud governance, shared financial reporting, and the integration of AI-enabled workflows. Moonshot has not publicly named its portfolio companies or disclosed its fund structure. The firm operates exclusively in the US market. Team size and total deployment are not disclosed. The office address is in Tampa, Florida; no additional offices are indicated on the firm's materials. The website does not list a separate philanthropic foundation or adjacent club memberships. In terms of recent operational developments, no dated event within the last 24 months appears in public sources as of May 2026. Moonshot's structural differentiator is its single-sector, operator-biased approach to a neglected corner of private equity. Few institutional investors focus exclusively on MSP roll-ups with a declared commitment to retaining founder-operators post-close. The firm lays out a detailed Code of Business Conduct, signaling an emphasis on compliance controls uncommon for a fund at its stage. Succession is guided by the principle that owners remain leaders, while Moonshot supplies the capital and centralized operating systems they typically lack.

General information

Firm type

Private Equity

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Tampa

Corporate office

601 North Ashley Drive, Suite 1100-5, Tampa, FL 33602, United States

Principals

Jamar Freeman

Founder & Managing Partner

Sector focus

Enterprise SoftwareCybersecurityAI/ML

Frequently asked questions

Who runs investment decisions at Moonshot Equity Partners?

Jamar Freeman, the firm's Founder & Managing Partner, is identified as the sole decision-maker and the primary contact for owners, intermediaries, and investors. The website lists no other investment professionals or partners, and all inquiries are routed through his email.

What is Moonshot Equity Partners' investment strategy?

Moonshot pursues a buy-and-build strategy exclusively within the US managed service provider market. The firm makes platform investments in established, profitable MSPs with recurring revenue, then acquires add-on targets that fit a standardized operating model centered on unified tool stacks, service-tier standardization, improved cybersecurity, and AI-enabled workflows.

Does Moonshot Equity Partners invest outside the MSP sector?

No. All published materials, including the homepage and investment criteria page, explicitly restrict the firm's focus to managed service providers. There is no mention of investing in adjacent IT services, software companies, or any sector outside MSPs.

How is Moonshot Equity Partners structured — is it a traditional private equity fund?

The firm has not publicly disclosed its fund structure, vehicle size, or limited partners. Given its sole focus on platform and add-on MSP acquisitions with a founder-retention model, it is likely structured as an independent sponsor or a committed fund. Public filings offering further detail are not available as of May 2026.

What does Moonshot Equity Partners expect from an MSP owner after acquisition?

The firm actively seeks MSP owner-operators who intend to remain in leadership roles post-close. Moonshot states it provides growth capital and hands-on operating support — including shared services, financial reporting discipline, and modernization expertise — while the owner continues to run the business.

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