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Naylor Association Solutions
Naylor Association Solutions is a Gainesville, Florida-based provider of outsourced services tailored to trade and professional associations.
Naylor Association Solutions
Naylor Association Solutions is a Gainesville, Florida-based provider of outsourced services tailored to trade and professional associations. The firm does not publicly disclose its founding year, ownership structure, or AUM. The company's strategy centers on boosting members' engagement and generating non-dues revenue through a suite of integrated solutions: member communications and content (print and digital publishing), event management sales and marketing, association management services, career center platforms, and member management software. Naylor claims to have helped clients generate $1 billion in non-dues revenue over the past two decades, serving more than 1,600 associations across 80 industries (per the firm's website, 2025). Its geographic footprint spans the United States and Canada. Naylor does not disclose its employee count or team size. The firm partners with the American Society of Association Executives and the Canadian Society of Association Executives. It publishes the annual Association Benchmarking Report through its Association Adviser brand. No recent operational events from the last 24 months were identified in the available sources. Naylor positions itself as an end-to-end partner rather than a point-solution vendor, offering a-la-carte or bundled services from strategy through execution. Its revenue model — sharing in client non-dues revenue rather than charging only software or subscription fees — creates an alignment of incentives that distinguishes the company from pure software providers in the association management market.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Gainesville
Corporate office
Gainesville, FL, United States
Sector focus
Frequently asked questions
What does Naylor Association Solutions actually do for associations?
Naylor provides a bundle of outsourced services that includes member communications (print and digital publishing), event management and sales, association management software, career centers, and full association management services. The company claims to have generated $1 billion in non-dues revenue for over 1,600 clients over 20 years (per the firm's website, 2025).
Is Naylor Association Solutions a single family office or a multi-family office?
Neither. Naylor is a for-profit service provider to trade and professional associations. It is not a family office or an asset manager.
Does Naylor charge a recurring software fee or a share of client revenue?
Naylor's model is built on generating non-dues revenue for its clients, which implies a revenue-sharing or performance-based compensation structure rather than a pure SaaS subscription. The firm states that it has helped clients generate $1 billion in non-dues revenue over 20 years.
Which industries does Naylor serve?
Naylor serves trade and professional associations across 80 industries, including banking, recreation, dam safety, insurance, and education. Client examples include the American Bankers Association, the Canadian Dam Association, the Independent Insurance Agents and Brokers of America, and the National Recreation and Park Association (per the firm's website).
Does Naylor publish any research or benchmarks?
Yes, through its Association Adviser brand, Naylor publishes an annual Association Benchmarking Report. The 14th edition was released in 2025. The brand also produces a podcast and blog.
Does Naylor have strategic partnerships with other organizations?
Naylor lists the American Society of Association Executives and the Canadian Society of Association Executives as strategic partners (per the firm's website).
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