New Oriental Education & Technology Group

Yu Minhong, as founder and chairman, is the public face of the firm's strategic direction. As a publicly listed company, material investment and capital-allocation decisions fall under the board and executive management, though the firm does not break out an internal investment committee structure.

It is a publicly traded operating business, listed on the New York Stock Exchange since 2006, with a secondary listing on the Hong Kong Stock Exchange since 2020. It runs three operating divisions — education services, live e-commerce via East Buy, and cultural tourism — rather than functioning as a private investment vehicle.

The live-commerce unit sources agricultural products directly from producers, while the tourism division builds and operates its own travel and study-tour programs. Neither activity is a traditional third-party fund or deal-sourcing model; they are internally built business lines.

There is no public record of New Oriental operating a fund-of-funds program or acting as a limited partner in external private equity or venture funds. Its capital deployment happens through internal business unit build-out rather than external fund investments.

The firm does not target investment stages in the sense of a venture or growth-equity firm. Its group structure encompasses operating companies in education technology, live-streaming e-commerce, and experiential tourism. The parent company acts as the corporate holding vehicle.

East Buy is a direct subsidiary and operating division of New Oriental Education & Technology Group. Launched after the 2021 tutoring ban, it uses live-streaming talent — many of whom were former New Oriental teachers — to sell agricultural goods and other consumer products. It now generates a material share of group revenue.

New Oriental operates a corporate social responsibility arm that runs family-education programs and charitable initiatives, most recently documented in a county-level program in Sichuan province (per the firm's website, 2026). The foundation's activities are run alongside, but not structurally separated from, the commercial business.