NOBULL

Co-founders Marcus Wilson and Michael Schaeffer launched NOBULL in 2015 and remain the visible leadership. The company operates as a privately held entity; no external equity funding rounds, board composition, or investor syndicate details have been publicly disclosed. Day-to-day operational control appears to rest with the founding team from its Boston headquarters.

NOBULL became the title sponsor of the CrossFit Games and the official footwear and apparel partner of the sport in 2022 under a multiyear agreement, succeeding Reebok. The relationship includes branded competition gear, exclusive athlete collaborations, and a co-branded retail presence at CrossFit events. The deal represents the company's most significant commercial partnership to date.

No outside investment rounds have been publicly recorded as of mid-2026. The company has not announced any venture capital, growth equity, or private equity funding. If external capital exists, the structure has not been disclosed, making NOBULL an unusual case among consumer brands at its scale and sponsorship level.

NOBULL's core line includes trainers, runners, and lifters built on a single-piece SuperFabric upper with a high-abrasion guard plate. The company also sells training apparel — shorts, shirts, outerwear layers — and accessories targeting functional fitness, running, and general training consumers. The product SKU count is deliberately narrow compared to full-line sportswear brands.

Sales flow primarily through the company's direct-to-consumer website. NOBULL operates a physical retail location in Boston and opened a second store in London in 2022, marking its first European retail presence. The brand does not appear in large wholesale accounts or third-party e-commerce platforms as a primary channel.