Updated:
Noyo
Shannon Goggin co-founded Noyo to replace benefits EDI with a unified API platform connecting carriers and ben-admin software.
Noyo
Noyo is the leading benefits data platform. Our technology transforms how employee benefits data is managed and exchanged across the entire ecosystem so benefits can be delivered with greater ease, speed, and accuracy.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
—
Corporate office
—
Principals
Shannon Goggin
CEO and Cofounder
Sector focus
Frequently asked questions
How does Noyo source proprietary deal flow?
Noyo is not an investment firm and does not source deal flow. It is a technology company providing an API-first benefits data platform. Its growth comes from signing ben-admin software platforms and insurance carriers onto its network, not from deploying capital.
What problem does Noyo solve in the employee benefits ecosystem?
Noyo replaces file-based EDI and manual carrier portals with a unified REST API. Traditional enrollment processes take weeks of error-prone data exchange between ben-admin platforms and carriers. Noyo's integration automates group setup, member enrollment, renewal processing, and reconciliation so data moves in near-real-time with carrier-confirmed statuses.
How does Noyo fit into the existing insurance technology stack?
It sits between benefits-administration software and insurance carriers as an operating system. Ben-admin platforms integrate once with Noyo's API and gain access to its Carrier Network, rather than building and maintaining direct connections to each carrier individually.
Which sectors does Noyo explicitly avoid?
Noyo focuses entirely on employer-sponsored group benefits data infrastructure. It does not offer direct-to-consumer insurance products, brokerage services, or general healthcare IT outside the benefits enrollment and eligibility layer. The company's scope is deliberately narrow — the API, the carrier network, and the data reconciliation tooling.
What is Noyo's known posture on co-investments alongside external GPs?
Noyo is a venture-backed operating company, not an institutional investor. It raises equity financing to fund platform development — most recently demonstrating product momentum with its Carrier Tiers launch and BambooHR network integration in 2025 — but does not make LP commitments, co-investments, or direct deals.
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