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OwnLocal
We help local media companies to power their digital services by automatically converting traditional print ads into powerful online marketing campaigns.
OwnLocal
We help local media companies to power their digital services by automatically converting traditional print ads into powerful online marketing campaigns.
General information
Firm type
Asset Manager
Location
Region
North America
Country
United States
City
Austin
Corporate office
Austin, TX, United States
Sector focus
Frequently asked questions
What does OwnLocal's technology actually do for a local newspaper?
OwnLocal's platform takes a print advertisement and automatically transforms it into digital formats such as search engine ads, social media placements, and display retargeting. The newspaper's sales team sells the bundled digital service to local businesses, using OwnLocal's automated system to fulfill the campaign without manual digital production work. This allows the newspaper to offer a modern marketing suite under its own brand name.
Does OwnLocal sell advertising services directly to businesses?
No. OwnLocal operates exclusively as a white-labeled technology partner for media companies. Its platform is embedded within the media company's sales process, meaning the end business client interacts with the local newspaper or broadcaster, not with OwnLocal. OwnLocal's revenue comes from its media partners, not from direct advertiser relationships.
What is OwnLocal's known posture on data usage and privacy?
As a processor acting on behalf of its media company partners, OwnLocal's public privacy stance indicates that data collection and usage are governed by the end-user agreements of the partner media companies and their advertising clients. The firm states that it does not sell personal information, but specific infrastructure certifications or detailed data handling policies are not publicly disclosed.
Is OwnLocal a venture-backed company or a closely held technology firm?
OwnLocal's funding history, ownership structure, and investor base are not publicly disclosed. The firm maintains a low public profile regarding its capital structure, and no regulatory filings or funding announcements are currently documented in the primary sources available for this profile.
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