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Patagonia Research
Patagonia Research is an exempt reporting adviser; the Altss profile covers its classification, headquarters, registration, AUM band, and key contacts for...
Overview
Patagonia Research is an exempt reporting adviser in San Juan, PR. It is based in Puerto Rico.
General information
Firm type
Exempt Reporting Adviser
Frequently asked questions
Did Yvon Chouinard really give away his company?
Yes. In September 2022, Yvon Chouinard, his wife Malinda, and their two adult children transferred 98% of Patagonia's non-voting stock to the Holdfast Collective, a 501(c)(4) that deploys the company's profits to environmental causes. The remaining 2% — all voting shares — went to the Patagonia Purpose Trust, legally structured to preserve the company's independence and mission. The Chouinard family retains control through the trust but receives no further equity upside from the company's profitability.
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