Percolate Holdings (Max Spiegel Family Office) Overview

General Information

Percolate Holdings (Max Spiegel Family Office) is a single-family office headquartered in Boston. Founded in 2021, it manages the private capital generated from Max Spiegel’s sale of Student Loan Hero to LendingTree for $60 million in 2018. The office targets acquisitions of established, cash-flowing businesses within New England, combining patient capital with hands-on operating expertise—preserving owner legacies while scaling long-term value.