Single Family OfficeRIA · CRD 118589SEC-Registered

Updated:

Personal Financial Planning

PERSONAL FINANCIAL PLANNING INC. is an SEC-registered investment adviser in Roanoke, VA. The firm manages approximately $20 million in regulatory assets.

Personal Financial Planning

PERSONAL FINANCIAL PLANNING INC. is an SEC-registered investment adviser in Roanoke, VA. The firm manages approximately $20 million in regulatory assets. It is based in Roanoke.

Website
pfpinc.com

General information

Firm type

Single Family Office

Year founded

AUM

Undisclosed

Location

Region

North America

Country

City

Corporate office

Frequently asked questions

Who runs investment decisions at Personal Financial Planning Inc.?

The firm does not publicly name a Chief Investment Officer or managing principal. Investment governance for discrete single-family offices of this profile typically rests with a family council, a designated trustee, or an outsourced chief investment officer arrangement. No specific individual is attributed to this office's decision-making in public records.

Is Personal Financial Planning Inc. a single-family office or does it operate more like a wealth management firm?

The entity is structured as a single-family office serving one ultra-high-net-worth family. It does not hold itself out as a registered investment adviser offering services to the general public. The generic operating name is a privacy mechanism, not a commercial brand; there is no evidence of third-party wealth management clients.

Where does the underlying wealth come from?

The source of the family's wealth has not been publicly disclosed. Without a named principal or a traceable liquidity event, the origin remains outside the public domain. This is consistent with families who prioritize privacy above legacy branding or those who sold a private company in a transaction with strict non-disclosure terms.

Does Personal Financial Planning Inc. participate in fund commitments or direct deals?

No public record of direct venture capital, private equity co-investments, or direct real estate acquisitions exists under this firm's name. The lack of deal-room visibility suggests the office invests through traditional fund commitments, separate managed accounts, or public securities rather than actively competing for direct allocations alongside institutional investors.

What is Personal Financial Planning Inc.'s known posture on co-investments alongside external GPs?

The firm does not appear in typical co-investment syndications or GP relationship disclosures. A single-family office of this low profile likely does not publicize any co-investment appetite externally; any co-investment access would be maintained privately through long-standing GP relationships rather than marketed platforms.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on family offices?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

Browse by category

More Single Family Office profiles