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Petersen & Partners
Petersen & Partners operates as a Danish investment firm, wholly owned by PPIM Holding, from its headquarters in Vedbaek. The firm structures bespoke...
Petersen & Partners
Petersen & Partners operates as a Danish investment firm, wholly owned by PPIM Holding, from its headquarters in Vedbaek. The firm structures bespoke investment strategies for a client base that spans pension funds, foundations, corporations, family offices, and high-net-worth individuals. The firm's public voice is its chief strategist, Henrik Henriksen, who regularly provides market commentary to Danish financial media. The firm's investment approach emphasizes active management across European equities, with Henriksen using public appearances — such as a mid-April 2026 episode of Børsens Investor Podcast — to explain the team's decision to acquire positions during pronounced market drawdowns. Petersen & Partners offers clients both fully discretionary portfolio management and access to individual investment products that allow investors to outsource specific strategy sleeves or market segments. The product overview on its website indicates an architecture built for institutional-quality management delivered to a mixed client base. In the April 2026 Børsen podcast, Henriksen highlighted opportunities in European stocks and pointed to specific comeback trades under consideration, noting that firms such as Pandora and Coloplast had seen significant share-price declines since the start of the year and were on investors' radar heading into earnings season. This commentary provides a direct window into near-term tactical positioning. Petersen & Partners' structure as a wholly owned subsidiary of a holding company, paired with a public-facing chief strategist who articulates investment decisions in real time, creates an unusual blend of a private investment operation and a thought-leadership platform. The arrangement makes the firm's tactical thinking unusually observable for a Nordic asset manager of its size.
General information
Firm type
Bank / Wealth / Trust
Year founded
2017
AUM
Undisclosed
Location
Region
Europe
Country
Denmark
City
Vedbaek
Corporate office
Vedbaek, Denmark
Principals
Henrik Henriksen
Chief Strategist
Sector focus
Frequently asked questions
Who runs investment strategy at Petersen & Partners?
Chief strategist Henrik Henriksen is the firm's primary public voice on investment decisions. He represents the firm in Danish financial media, articulating tactical moves such as purchasing equities during the April 2026 market selloff. The firm's website positions Henriksen's market commentary and podcast appearances as central to its external communication.
What client types does Petersen & Partners serve?
The firm serves a broad Nordic client base that includes institutional investors — pension funds, foundations, and corporations — as well as family offices and private high-net-worth individuals. Its website emphasizes the ability to create individually tailored investment strategies for each segment.
Can investors access specific strategies without a full discretionary mandate?
Yes. Petersen & Partners allows clients to invest directly in its individual products, enabling them to outsource particular strategy sleeves or parts of their portfolio that fall outside their primary areas of expertise or focus. A product overview is referenced on the website.
What is the ownership structure of Petersen & Partners?
The firm is 100 percent owned by PPIM Holding, making it a wholly owned subsidiary. The holding-company structure is disclosed directly on the firm's website.
What investment approach does the firm publicly discuss?
Henrik Henriksen has publicly described an active posture that includes buying into market dislocations. In April 2026, he told Børsens Investor Podcast that the firm used significant market drawdowns as buying opportunities, with a specific focus on European equities and stocks such as Pandora and Coloplast that had experienced notable year-to-date declines.
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