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Peterson Financial Group
Formed in 2008, Peterson Financial Group is an Iowa-registered investment adviser led by founder Eric Peterson. The firm focuses on individual and...
Peterson Financial Group
Formed in 2008, Peterson Financial Group is an Iowa-registered investment adviser led by founder Eric Peterson. The firm focuses on individual and high-net-worth clients in the Des Moines area, with a service model built around retirement readiness and tax-conscious planning. Peterson Financial Group's deployment centers on retirement-income strategies. The firm uses a proprietary four-step process — tax return review, income analysis, risk and fee analysis, and estate plan review — to develop a written investment plan for each client. Product emphasis leans toward annuities, as shown by the firm's dedicated guide, 'How to Create Income in Retirement,' which addresses annuity withdrawal options. Client outreach runs through live events and the 'Retirement Ready' podcast, broadcast Sundays on WHO Newsradio 1040. Eric Peterson is the sole named principal. There are no disclosed team-size figures, additional offices, or vehicles beyond the core advisory entity. The firm publishes Peterson's book, 'Preparing for the Back Nine of Life: A Straightforward Guide to Getting Retirement Ready,' as a marketing tool for prospective clients. Peterson Financial Group's structural differentiator is its direct-to-consumer media loop: a local AM-radio show and live-event pipeline that feeds a broad audience of retirees into a tax-and-estate planning funnel. This bypasses traditional institutional channels entirely.
General information
Firm type
Bank / Wealth / Trust
Year founded
2008
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Des Moines
Corporate office
Des Moines, IA, United States
Principals
Eric Peterson
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Peterson Financial Group?
Eric Peterson, the founder, appears as the sole named principal on the firm's website. The site and available materials do not identify a separate investment committee or additional advisors. Given the firm's size and public footprint, decision-making likely rests with Peterson directly.
How does Peterson Financial Group source its clients?
The firm relies on a direct-to-consumer model anchored by a weekly AM radio show, 'Retirement Ready with Eric Peterson,' and in-person financial events. The podcast and event registration funnel prospects into the firm's proprietary four-step evaluation process, which begins with a tax return review.
Does Peterson Financial Group manage institutional capital?
No. The firm's website and regulatory posture indicate a sole focus on advisory services for individuals and high-net-worth individuals. There is no mention of institutional separate accounts, pooled vehicles, or institutional mandates.
What role do annuities play in the firm's investment approach?
Annuities appear central to the firm's retirement-income framework. The website prominently features a guide called 'How to Create Income in Retirement,' which explains annuity withdrawal mechanics and common misconceptions. This suggests the firm frequently recommends annuity contracts to generate guaranteed lifetime income for clients.
Is Peterson Financial Group affiliated with a broker-dealer or insurance agency?
Public filings and the firm's website do not disclose a broker-dealer or insurance-agency affiliation. However, given the heavy emphasis on annuities — which are insurance products — the firm's professionals likely hold insurance licenses in addition to their RIA registration.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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