Private EquityRIA · CRD 159450SEC-RegisteredPrivate Fund Adviser

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Peterson Partners

Peterson Partners is an SEC-registered investment adviser in SALT LAKE CITY, UT, registered since 2012. The firm manages $3.0 billion in assets.

Peterson Partners logo

Peterson Partners

Peterson Partners is an SEC-registered investment adviser in SALT LAKE CITY, UT, registered since 2012. The firm manages $3.0 billion in assets. It has 36 employees and 27 investment advisers.

General information

Firm type

Private Equity

Year founded

2012

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Salt Lake City

Corporate office

Salt Lake City, UT, United States

Principals

Joel Peterson

Founder

Clint Peterson

Managing Partner

Marc Fuller

Senior Partner

Dan Hanks

Partner

Brett Stohlton

Partner

Spencer Clawson

Partner

Sector focus

Enterprise SoftwareConsumer & RetailHealthcare ServicesFinancial ServicesIndustrial TechReal Estate

Frequently asked questions

Who runs investment decisions at Peterson Partners?

Investment decisions are led by the partnership group, which includes Managing Partner Clint Peterson, Senior Partner Marc Fuller, and Partners Dan Hanks, Brett Stohlton, and Spencer Clawson. The venture strategy, Peterson Ventures, draws additional leadership from partners Ilana Stern, Ben Capell, and Taylor Jones. The firm does not designate a single CIO.

Is Peterson Partners structured as a single family office or does it operate more like a traditional private equity firm?

Peterson Partners is an independent asset manager, not a family office. It traces its roots to Joel Peterson's personal investing and operating experience at Trammell Crow Company, but the firm has always raised and deployed third-party capital across institutional private equity and venture strategies.

How does Peterson Partners source proprietary deal flow?

The firm draws on a web of relationships tied to Joel Peterson's 25‑year teaching tenure at Stanford GSB and the broader Brigham Young University network where many partners earned degrees. Additionally, its in‑house search fund practice generates a proprietary pipeline of operator‑led acquisitions that larger institutional funds rarely see at inception.

Does Peterson Partners participate in fund commitments or only direct deals?

Peterson Partners invests directly into operating companies through its private equity and venture capital strategies. It also operates a search fund model that effectively incubates and backs individual operators acquiring a single company — a structure that sits between direct investing and a traditional blind-pool fund commitment.

What investment stages does Peterson Partners typically target?

Its private equity strategy targets profitable companies across buyouts, co-investments, and complex situations. Its Peterson Ventures arm deploys capital at the seed and startup stages. The search fund practice backs operators at the earliest stage of an acquisition-driven entrepreneurship path — essentially pre‑revenue or small‑cap buyout.

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