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Peterson Partners
Peterson Partners is an SEC-registered investment adviser in SALT LAKE CITY, UT, registered since 2012. The firm manages $3.0 billion in assets.
Peterson Partners
Peterson Partners is an SEC-registered investment adviser in SALT LAKE CITY, UT, registered since 2012. The firm manages $3.0 billion in assets. It has 36 employees and 27 investment advisers.
General information
Firm type
Private Equity
Year founded
2012
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Salt Lake City
Corporate office
Salt Lake City, UT, United States
Principals
Joel Peterson
Founder
Clint Peterson
Managing Partner
Marc Fuller
Senior Partner
Dan Hanks
Partner
Brett Stohlton
Partner
Spencer Clawson
Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Peterson Partners?
Investment decisions are led by the partnership group, which includes Managing Partner Clint Peterson, Senior Partner Marc Fuller, and Partners Dan Hanks, Brett Stohlton, and Spencer Clawson. The venture strategy, Peterson Ventures, draws additional leadership from partners Ilana Stern, Ben Capell, and Taylor Jones. The firm does not designate a single CIO.
Is Peterson Partners structured as a single family office or does it operate more like a traditional private equity firm?
Peterson Partners is an independent asset manager, not a family office. It traces its roots to Joel Peterson's personal investing and operating experience at Trammell Crow Company, but the firm has always raised and deployed third-party capital across institutional private equity and venture strategies.
How does Peterson Partners source proprietary deal flow?
The firm draws on a web of relationships tied to Joel Peterson's 25‑year teaching tenure at Stanford GSB and the broader Brigham Young University network where many partners earned degrees. Additionally, its in‑house search fund practice generates a proprietary pipeline of operator‑led acquisitions that larger institutional funds rarely see at inception.
Does Peterson Partners participate in fund commitments or only direct deals?
Peterson Partners invests directly into operating companies through its private equity and venture capital strategies. It also operates a search fund model that effectively incubates and backs individual operators acquiring a single company — a structure that sits between direct investing and a traditional blind-pool fund commitment.
What investment stages does Peterson Partners typically target?
Its private equity strategy targets profitable companies across buyouts, co-investments, and complex situations. Its Peterson Ventures arm deploys capital at the seed and startup stages. The search fund practice backs operators at the earliest stage of an acquisition-driven entrepreneurship path — essentially pre‑revenue or small‑cap buyout.
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