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Bank / Wealth / TrustRIA · CRD 44960SEC-Registered

Updated:

Plan Financial

Plan Financial is an SEC-registered investment adviser in Fresno, CA, registered since 2018. The firm manages $195 million in regulatory assets under...

Overview

Plan Financial is an SEC-registered investment adviser in Fresno, CA, registered since 2018. The firm manages $195 million in regulatory assets under management on a discretionary basis. It has 6 employees and 6 investment advisers. PLAN FINANCIAL was listed as registered with the SEC in the IAPD firm compilation observed on 2026-10-22. In Form ADV filed on 2026-03-20, it reported 6 employees; 817 advisory accounts; services including Educational seminars and workshops, Financial planning, Portfolio management for businesses and institutional clients, Portfolio management for individuals and small businesses, Selection of other advisers; client categories including Charitable organizations, Corporations or other businesses, Individuals (other than high net worth individuals), Pension and profit sharing plans; compensation arrangements including A percentage of assets under management, Fixed fees, Hourly charges. These are dated adviser-reported facts, not independently verified by Altss. Registration does not constitute approval or endorsement. This historical filing does not establish current registration status or operations.

General information

Firm type

Bank / Wealth / Trust

Year founded

2018

Location

Region

North America

Country

United States

City

Fresno

Corporate office

9 E River Park PL E, Suite 440, Fresno, CA 93720-1530, United States

Frequently asked questions

What services does Plan Financial offer?

Plan Financial divides its offering into three service lines: investment advisory for retirement and goal-based planning, institutional services providing retirement-plan solutions to businesses and organizations, and insurance-services brokerage for personal and business insurance needs. The firm markets these together from a single-office location in Fresno, California, positioning itself as a locally integrated financial-services provider rather than a specialized asset allocator.

Does Plan Financial disclose its assets under management?

No. Plan Financial does not publish an AUM figure on its website, and no regulatory filing or third-party reporting was available at the time of this review. The firm's AUM band is therefore listed as Undisclosed.

How does Plan Financial structure its institutional retirement-plan services?

The firm describes these services as enterprise-level solutions aimed at maximizing profitability and empowering employees, which is language typical of small- and mid-market retirement-plan consulting — encompassing plan design, fiduciary support, employee education, and investment-menu construction. Because Plan Financial does not publish a Form ADV or detail its specific institutional-service arrangements, the precise structure of its plan-consulting engagements and any associated sub-advisory relationships remain unconfirmed.

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