Venture Capital

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PLG Ventures

PLG Ventures is a leading early stage venture capital firm providing pre seed and seed capital to technology enabled startups. It works hands-on with founding...

PLG Ventures logo

PLG Ventures

PLG Ventures is a leading early stage venture capital firm providing pre seed and seed capital to technology enabled startups. It works hands-on with founding teams on leadership skills, emotional intelligence, and company culture, and helps put in place foundations for scalable growth. The firm is run by former CEOs who focus on developing founders' leadership skills.

General information

Firm type

Venture Capital

Year founded

2015

Location

Region

North America

Country

United States

City

Santa Monica

Corporate office

Santa Monica, CA, United States

Additional offices

Washington, DC, United States

Principals

Peter Goldberg

Founder / Partner

Sector focus

Enterprise SoftwareFinTechDigital HealthAI/MLPropTech

Frequently asked questions

Who runs investment decisions at PLG Ventures?

Peter Goldberg, the firm's founder and sole partner, makes all investment decisions. He transitioned to venture investing in 2015 after serving as president and CEO of AmTrust Bank, which he led to become the largest privately held bank in the United States with roughly $20 billion in assets.

Does PLG Ventures participate in fund commitments or only direct deals?

PLG Ventures makes direct equity investments into early-stage companies. There is no public indication that the firm commits capital to external venture funds or participates in fund-of-funds structures.

What investment stages does PLG Ventures target?

The firm explicitly targets pre-seed and seed stages, providing initial capital to technology-enabled startups. The firm emphasizes speed in its process and has noted completing a pitch-to-funding cycle in as little as one day.

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