Poehling Capital Management

The firm manages capital generated by First Supply, a large privately held wholesale distributor of plumbing, HVAC, and industrial supplies serving the Upper Midwest. The Poehling family has owned and operated the business for multiple generations, with the family office serving as an internal investment function rather than a third-party capital manager.

There is no public evidence of fund commitments, LP stakes in external private equity vehicles, or venture capital allocations. The family's known investment focus skews toward direct real estate holdings and private credit, consistent with a tangible-asset preference common among industrial families reinvesting in asset classes they can underwrite directly.

Poehling Capital Management appears to operate as an embedded treasury and investment arm, not a legally separated or externally branded multi-family office. There is no known standalone website, public investment team roster, or fund series — suggesting the office functions as an in-house allocation division rather than a distinct asset management business.

The investment office is headquartered in Madison, Wisconsin, and its parent operating company, First Supply, maintains a physical distribution network across Wisconsin, Minnesota, and Illinois. This regional concentration in the Upper Midwest likely informs property holdings and direct lending activity in these markets, though specific portfolio locations are not publicly disclosed.

No. Poehling Capital Management functions solely as a single-family office with no known external LP relationships, co-investment syndicates, or multi-family office services. It does not solicit or manage third-party capital, a posture consistent with industrial-family offices that prioritize privacy and operational control over management-fee economics.