POK Pühringer Immobilien

POK Pühringer Immobilien

POK Pühringer Immobilien was founded by Peter Pühringer and operates as the dedicated single-family office for his assets and the Pühringer Privatstiftung. The firm is managed from Berlin by three managing directors — Karin Pühringer, Walter Maier, and Markus Knopf — who oversee a collection of properties and operating businesses that reflect a patient, cross-border approach to wealth preservation. The office is anchored by a Berlin residential portfolio and Space Shack, a coworking operation in the Schöneberg district, but its signature holdings sit outside Germany. The firm’s strategy concentrates on direct real estate with a pronounced tilt toward luxury hospitality. Confirmed positions include the Palais Coburg Residenz in Vienna, a five-star property and member of Relais & Châteaux that houses one of Europe’s largest private wine archives, and a cluster of three hotels on Switzerland’s Lake Lucerne: the Park Hotel Vitznau, the Campus Hotel Hertenstein, and the Neuro Campus Hotel DAS MORGEN. The Swiss holdings are held through eRiS See AG, a Vitznau-based vehicle that structures the operational and asset-management layers. Beyond hard assets, the office has curated collectibles including the Claude Verlinde Collection, and its philanthropic activity flows through the Pühringer Privatstiftung, which partners with ESMT Berlin on the Portfolio Management Program. While the firm does not disclose AUM or total deployment, the surface area of its named hospitality and residential assets suggests a mandate built around a limited number of high-conviction properties rather than broad portfolio aggregation. The office maintains no second location beyond its Berlin headquarters, and its public footprint is deliberately minimal — a single-page imprint serves as the corporate website — reinforcing a posture of quiet, intergenerational stewardship. What distinguishes POK Pühringer is its structure as a family office that functions as a hands-on operator of luxury real estate. It does not simply own hospitality real estate and outsource management; it runs hotels, curates art and wine collections, and embeds its commercial properties in membership networks like Relais & Châteaux and The Leading Hotels of the World, making it an owner-operator hybrid in a segment where most family offices remain allocators.