Power Digital Marketing

Power Digital Marketing

Power Digital Marketing was launched in 2012 by Grayson Lafrenz as a search-focused digital agency in San Diego. Lafrenz bootstrapped the firm for nearly a decade before Periscope Equity, a Chicago-based private equity shop focused on lower-middle-market tech-enabled services, acquired a majority position in November 2021. The transaction marked the firm's transition from founder-owned agency to institutionally backed buy-and-build platform. The firm operates as a full-funnel digital marketing acquirer. Its organic service breadth covers SEO, paid media, Amazon marketplace management, email and SMS marketing, and conversion rate optimization. Since the Periscope deal, the primary strategy has been inorganic: acquiring complementary agencies and integrating their capabilities. Confirmed add-on acquisitions include Simplr, a content and affiliate marketing agency, and Factorial Digital, an e-commerce reputation management firm. The platform targets North America and has expanded delivery into European markets through acquired subsidiaries. Team scale remains undisclosed since going private under Periscope, though acquisitions have expanded its geographic footprint beyond San Diego. No publicly disclosed revenue or AUM exists. In November 2021, Periscope Equity invested undisclosed growth capital alongside co-investors including Wazee Street Capital to fund the initial buyout and subsequent roll-up strategy. Structurally, Power Digital is not a holding company formed by a family fortune but a sponsor-backed consolidation vehicle. The differentiator is the operating model: the firm pitches a proprietary data analytics layer, "nova," across its acquired agencies, aiming to unify performance data across search, social, and marketplace channels. This shared technology stack is the central thesis for creating multiple arbitrage from buying below-platform-multiple agencies and integrating them onto the common analytics infrastructure.