Asset Manager

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Power Digital Marketing

Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists.

Power Digital Marketing logo

Power Digital Marketing

Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.

General information

Firm type

Asset Manager

Year founded

2012

Location

Region

North America

Country

United States

City

San Diego

Corporate office

San Diego, CA, United States

Principals

Grayson Lafrenz

CEO & Founder

Sector focus

Media & Entertainment

Frequently asked questions

Who owns Power Digital Marketing?

Private equity firm Periscope Equity acquired a majority stake in November 2021. Founder Grayson Lafrenz retained a significant minority position and continues as CEO. Co-investors in the Periscope-led transaction included Wazee Street Capital.

How does Power Digital Marketing source and execute its growth?

Since 2021, the primary growth engine has been an acquisition-driven roll-up strategy. The firm sources and acquires scalable digital marketing agencies—often specialized in a single channel or vertical—then integrates them onto its proprietary analytics platform, 'nova,' to centralize performance data and cross-sell services. This arbitrage relies on buying agencies at entrepreneur-owned multiples and operating them on shared technology infrastructure.

What types of agencies does Power Digital acquire?

The firm targets agencies in SEO, paid media, content marketing, affiliate, email/SMS retention, Amazon marketplace management, and conversion rate optimization. Acquisitions have included Simplr (content and affiliate) and Factorial Digital (e-commerce reputation management). Most targets are North American, earnout-structured, and founder-led with a track record of organic growth.

Is Power Digital Marketing a single-family office or private equity-backed company?

It is a private equity-backed company, not a family office. The firm was bootstrapped by founder Grayson Lafrenz for nine years, then recapitalized by Periscope Equity in 2021. No family wealth or multi-generational capital sits behind the structure.

How does Power Digital differentiate its acquired agencies from competitors?

The firm's proprietary technology, a data analytics layer called 'nova,' is the stated differentiator. It aggregates performance metrics across each acquired agency's client work—placing SEO, paid media, email, and marketplace data into a single reporting stack. This is designed to create cross-sell opportunities and improve client retention that standalone agencies typically cannot match.

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