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Primary Ventures
Primary X is a collaborative innovation unit of A3 Mercados focused on co-creating solutions with startups. It targets novel businesses and technologies for...
Primary Ventures
Primary X is a collaborative innovation unit of A3 Mercados focused on co-creating solutions with startups. It targets novel businesses and technologies for capital markets in fintech, crypto, and agrifintech. As corporate venture capital it invests in early-stage startups in those segments and also provides collaborative support including planning, networking, partnerships, and legal and finance services.
General information
Firm type
Venture Capital
Year founded
2012
Location
Region
Latin America
Country
Argentina
City
New York
Corporate office
Buenos Aires, Argentina
Principals
Diego Viruega
Gerente General
Ismael Caram
Team Member, Primary X
Gerónimo Albornoz
Team Member, Primary X
Sector focus
Frequently asked questions
Who runs investment decisions at Primary Ventures?
Diego Viruega is the General Manager of Primary Ventures and leads the unit's day-to-day operations, according to the firm's website. A3 Mercados senior executives — including CIO Sebastián Ferro and General Manager Diego Fernández — provide corporate oversight but are not listed as members of the Primary X investment team.
How is Primary Ventures related to A3 Mercados?
Primary Ventures is the corporate venture capital and innovation unit of A3 Mercados, an Argentine financial-services group. The firm operates under the Primary X brand and functions as a collaborative innovation lab, investing in startups while developing crypto and blockchain products for A3 Mercados itself.
Is Primary Ventures structured as a VC fund or a corporate venture arm?
Primary Ventures operates as a corporate venture capital unit, not a standalone fund. It invests from A3 Mercados' balance sheet and pairs equity with operational resources — compliance support, legal services, networking, and strategic planning. This model positions it closer to a corporate innovation lab than an independent venture firm.
What is Primary Ventures' Crypto Lab?
The Crypto Lab, housed within Primary X, develops and executes A3 Mercados' crypto-asset strategy. It builds products around blockchain technology, real-world asset tokenization, and web3 infrastructure — functions that sit alongside the unit's direct startup investing, creating a dual mandate of external venture capital and internal product development.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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