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Prime Capital Management
Tony H. You has run Prime Capital Management since 1995 — one of the longest-surviving independent Asia hedge funds, based in Hong Kong.
Prime Capital Management
PRIME CAPITAL MANAGEMENT COMPANY LIMITED is an SEC-registered investment adviser in HONG KONG, registered since 2024. It is based there.
General information
Firm type
Asset Manager
Year founded
1995
AUM
Undisclosed
Location
Region
Asia
Country
Hong Kong
City
Hong Kong
Corporate office
Hong Kong
Principals
Tony H. You
Chief Investment Officer
Sector focus
Frequently asked questions
Who runs investment decisions at Prime Capital Management?
Chief Investment Officer Tony H. You runs the investment process and has done so since founding the firm in 1995. He makes the final call on all portfolio positions within the concentrated long/short equity mandate. The firm does not operate a multi-manager platform or delegate authority to sector heads.
What is Prime Capital's core investment strategy?
The firm runs a concentrated long/short equity strategy focused on Greater China and broader Asian markets. It typically holds 20 to 40 positions and can vary net exposure significantly based on market conditions. Stock selection is driven by fundamental, on-the-ground research — including management meetings, channel checks, and supply-chain analysis — rather than top-down macro calls.
How does Prime Capital source investment ideas?
Prime Capital relies on proprietary research and direct company engagement across Asia. The investment team conducts its own channel checks and management interviews rather than depending on sell-side research. This approach was unusual when the firm launched in 1995 and remains a differentiating factor, particularly for accessing Chinese enterprises where local relationships matter.
Does Prime Capital disclose its AUM or fund performance?
No. Prime Capital does not publicly report its assets under management, fund-level returns, or total team size. The firm has maintained a deliberately low public profile throughout its three-decade history, disclosing information only to existing and prospective limited partners through private channels.
What geographies does Prime Capital invest in?
The firm invests primarily across Greater China — including mainland China, Hong Kong, and Taiwan — as well as Korea, Japan, and Southeast Asian markets. China-related positions have historically represented a significant portion of the portfolio given the team's Hong Kong base and its early focus on Chinese equities.
Is Prime Capital a single-family office or a hedge fund?
Prime Capital is structured as a hedge fund management company, not a family office. It manages external institutional capital alongside any internal capital from the founder. The firm operates as a single-manager platform — all investment decisions flow through CIO Tony H. You, distinguishing it from the multi-manager hedge fund platforms common in Asia today.
How has Prime Capital survived multiple market cycles since 1995?
The firm's longevity traces to a conservative approach to leverage and a flexible net-exposure mandate that allows it to reduce risk materially during downturns. While many Asia-focused hedge funds that launched in the 1990s closed, converted to family offices, or sold to larger platforms, Prime Capital maintained its independent structure and single-manager model through the 1997 Asian Financial Crisis, the 2008 global financial crisis, and multiple China drawdowns.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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