RIA · CRD 330806Exempt Reporting AdviserPrivate Fund Adviser

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PRIME SET MANAGEMENT

PrimeSet is a group of senior engineers, engineering leaders and experienced operators in product, sales and marketing. They have created and scaled critical...

PRIME SET MANAGEMENT

PrimeSet is a group of senior engineers, engineering leaders and experienced operators in product, sales and marketing. They have created and scaled critical systems, important organizations, and popular open source software. They co-invest alongside top tier VCs and help founders with their network and expertise.

General information

Firm type

RIA

Year founded

2018

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

Los Angeles, CA, United States

Principals

Bobby Murphy

Principal

Sector focus

Media & EntertainmentEnterprise SoftwareConsumer Tech

Frequently asked questions

Who runs investment decisions at Prime Set Management?

Bobby Murphy, Snap's co-founder and CTO, is the principal behind Prime Set Management and makes the ultimate investment decisions. The office is built around his personal capital and priorities rather than those of a multi-generational family or external clients. There is no publicly identified CIO or investment committee operating independently of Murphy.

How does Prime Set source deal flow?

Prime Set sources investments primarily through Murphy's personal and professional network, which includes fellow technology founders, venture capitalists, and operators in the Los Angeles and Silicon Valley ecosystems. The office co-invests alongside established venture firms, gaining access to rounds through these relationships rather than pursuing a proprietary deal-sourcing engine or cold outreach.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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