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PRIME SET MANAGEMENT
PrimeSet is a group of senior engineers, engineering leaders and experienced operators in product, sales and marketing. They have created and scaled critical...
Overview
PrimeSet is a group of senior engineers, engineering leaders and experienced operators in product, sales and marketing. They have created and scaled critical systems, important organizations, and popular open source software. They co-invest alongside top tier VCs and help founders with their network and expertise.
General information
Firm type
Exempt Reporting Adviser
Year founded
2018
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
Los Angeles, CA, United States
Principals
Bobby Murphy
Principal
Sector focus
Frequently asked questions
Who runs investment decisions at Prime Set Management?
Bobby Murphy, Snap's co-founder and CTO, is the principal behind Prime Set Management and makes the ultimate investment decisions. The office is built around his personal capital and priorities rather than those of a multi-generational family or external clients. There is no publicly identified CIO or investment committee operating independently of Murphy.
How does Prime Set source deal flow?
Prime Set sources investments primarily through Murphy's personal and professional network, which includes fellow technology founders, venture capitalists, and operators in the Los Angeles and Silicon Valley ecosystems. The office co-invests alongside established venture firms, gaining access to rounds through these relationships rather than pursuing a proprietary deal-sourcing engine or cold outreach.
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