PRISM WEALTH PLANNING LTD. DBA THE PEOPLE'S PLANNER

PRISM Wealth Planning Ltd. is the registered corporate entity, while The People's Planner is the operating brand name under which the firm provides financial planning and investment management services to clients. Both names refer to the same RIA.

The firm positions itself as fee-only, meaning it does not earn commissions from selling products like mutual funds or insurance. Instead, clients pay a percentage of assets under management or a planning fee, which should be disclosed in the client agreement.

The firm appears to target Canadian individuals and families seeking comprehensive financial planning, including retirement planning, investment management, and tax-efficient strategies. It does not publicly advertise serving institutions or high-net-worth families exclusively.

As a registered investment advisor in Canada, PRISM Wealth Planning is required to act in the best interest of its clients under fiduciary standards set by provincial securities regulators. The firm markets itself as fee-only, reinforcing its fiduciary duty.

The firm typically builds diversified portfolios using exchange-traded funds, mutual funds, and individual stocks or bonds. The exact asset allocation depends on client risk tolerance and goals, with an emphasis on low-cost, diversified exposure.

The firm operates in Canada, but its specific city and street address are not publicly listed in the available sources. It serves clients nationally, likely through virtual meetings.

No publicly available information suggests the firm serves clients outside Canada. It appears to be focused on Canadian residents and may be limited to provincial regulations.