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PRISM WEALTH PLANNING LTD. DBA THE PEOPLE'S PLANNER
PRISM Wealth Planning Ltd. (The People's Planner) is a Canadian fee-only RIA offering financial planning and investment management. Fiduciary model.
PRISM WEALTH PLANNING LTD. DBA THE PEOPLE'S PLANNER
PRISM Wealth Planning Ltd., doing business as The People's Planner, is a Canadian registered investment advisor that offers financial planning and investment management services. The firm's founding date and principal operators are not publicly disclosed in available sources. It operates under a fee-only model, meaning it does not earn commissions on product sales, aligning its revenue with client asset growth rather than transaction volume. The People's Planner deploys capital across diversified portfolios using exchange-traded funds, mutual funds, and individual securities. Its strategy centers on asset allocation tailored to client risk tolerance and time horizon. The firm covers Canadian equities, fixed income, and global exposure but does not publicly name specific portfolio companies or direct investments. Geographic focus is Canada, with no known international offices or additional locations beyond a potential single office. The firm's team size, AUM, and any additional vehicles like philanthropic foundations or operating businesses are not publicly available. PRISM Wealth Planning appears to be a relatively small advisory practice rather than a large institutional asset manager. No dated operational events from the past 24 months are verifiable in public records. Structurally, PRISM Wealth Planning is a straightforward RIA built on a fee-only financial planning model. Its key differentiator is the transparent, fiduciary approach advertised under The People's Planner brand—focusing on client-centered planning without proprietary products or hidden fees. This structure is common among independent Canadian RIAs, but the firm's dedication to plain-language communication may appeal to retail clients.
General information
Firm type
RIA
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
Canada
City
—
Corporate office
—
Sector focus
Frequently asked questions
What is the difference between PRISM Wealth Planning and The People's Planner?
PRISM Wealth Planning Ltd. is the registered corporate entity, while The People's Planner is the operating brand name under which the firm provides financial planning and investment management services to clients. Both names refer to the same RIA.
Does The People's Planner charge commissions or hidden fees?
The firm positions itself as fee-only, meaning it does not earn commissions from selling products like mutual funds or insurance. Instead, clients pay a percentage of assets under management or a planning fee, which should be disclosed in the client agreement.
What types of clients does The People's Planner serve?
The firm appears to target Canadian individuals and families seeking comprehensive financial planning, including retirement planning, investment management, and tax-efficient strategies. It does not publicly advertise serving institutions or high-net-worth families exclusively.
Is The People's Planner regulated as a fiduciary?
As a registered investment advisor in Canada, PRISM Wealth Planning is required to act in the best interest of its clients under fiduciary standards set by provincial securities regulators. The firm markets itself as fee-only, reinforcing its fiduciary duty.
What investment vehicles does The People's Planner use?
The firm typically builds diversified portfolios using exchange-traded funds, mutual funds, and individual stocks or bonds. The exact asset allocation depends on client risk tolerance and goals, with an emphasis on low-cost, diversified exposure.
Where is The People's Planner located?
The firm operates in Canada, but its specific city and street address are not publicly listed in the available sources. It serves clients nationally, likely through virtual meetings.
Does The People's Planner offer services to non-Canadian residents?
No publicly available information suggests the firm serves clients outside Canada. It appears to be focused on Canadian residents and may be limited to provincial regulations.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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