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PURE Property Management
PURE Property Management is a proptech firm co-founded by Joe Polverari that merged with HomeRiver Group, managing 25,000+ properties across 35+ states.
PURE Property Management
PURE Property Management was co-founded by Joe Polverari, John Hirschfeld, Mike Catalano, and Doug Dale. The firm's About page brands itself as PURE HomeRiver, a proptech company built by property management industry veterans and technology builders. Its wealth origin is not publicly disclosed, and the firm does not publish a founding year or AUM. The company operates as a nationwide single-family rental manager with 80+ offices across 35+ states. It claims 3,000+ years of collective property management experience and over 25,000 five-star reviews. PURE HomeRiver targets investors, residents, agents, and vendor partners, using an AI-native platform to automate operations. It has completed 100+ acquisitions of smaller property management firms, which it describes as seller-aligned rollups. The firm's leadership includes four co-founders: Joe Polverari (CEO), John Hirschfeld (Chairman), Mike Catalano (President & COO), and Doug Dale (Chief Real Estate Investment Officer & Head of Institutional). In 2025, PURE Property Management and HomeRiver Group merged, securing $80 million in growth capital. The company was listed on Inc.'s Best Workplaces 2025, the only property management firm on that list. PURE HomeRiver distinguishes itself as a tech-first consolidator in the fragmented property management industry. Its model combines hyperlocal teams with a centralized AI-native platform, a structure it brands as 'high-tech, high-touch, hyperlocal.' The firm has not disclosed plans for succession or governance beyond its current co-founder-led structure.
General information
Firm type
null
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Gatos
Corporate office
Los Gatos, CA, United States
Principals
Joe Polverari
Co-founder & CEO
John Hirschfeld
Co-founder & Chairman
Mike Catalano
Co-founder, President & COO
Doug Dale
Co-founder, Chief Real Estate Investment Officer & Head of Institutional
Sector focus
Frequently asked questions
Who runs investment decisions at PURE Property Management?
The firm's co-founders collectively lead strategy: Joe Polverari as CEO, John Hirschfeld as Chairman, Mike Catalano as President & COO, and Doug Dale as Chief Real Estate Investment Officer & Head of Institutional. The firm does not disclose a separate investment committee or CIO role.
How does PURE Property Management source proprietary deal flow?
PURE grows primarily through seller-aligned acquisitions of smaller property management companies, having completed over 100 such deals. The firm markets itself to potential sellers as offering career growth and benefits to their teams while integrating them into a national platform.
Is PURE Property Management structured as a single family office or does it operate more like a venture firm?
PURE Property Management is not a family office. It is an operating company in the property management and proptech space, run by co-founders with backgrounds in property management and technology. It raised $80 million in growth capital tied to its merger with HomeRiver Group.
Does PURE Property Management participate in fund commitments or only direct deals?
PURE Property Management does not appear to manage external capital as a fund. Its operations are funded through growth capital raises and cash flow from property management services. It does not disclose a fund structure or capital commitments from outside LPs.
What investment stages does PURE Property Management typically target?
PURE targets acquisitions of established property management companies, often rollups of local or regional operators. It does not disclose targeting a specific stage of company lifecycle beyond being a seller-aligned acquirer in the fragmented property management industry.
Which sectors does PURE Property Management explicitly avoid?
The firm focuses exclusively on single-family rental property management and related proptech. It does not disclose investments in commercial real estate, multifamily, or other asset classes.
How is PURE Property Management related to HomeRiver Group?
PURE Property Management and HomeRiver Group merged in 2025, creating a combined entity operating under the brand PURE HomeRiver. The merger was accompanied by $80 million in growth capital. The firm now operates more than 80 offices across 35+ states under a unified technology platform.
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