Reinhart Asset Management

The capital originated from the Reinhart family's ownership of Reinhart Foodservice, a foodservice distribution business founded in the early 1900s. The family sold the company to Performance Food Group in a transaction valued at roughly $2 billion, which closed in December 2019. Proceeds from that sale form the investment base of the family office.

Reinhart Asset Management is a single-family office established to manage investment assets for the Reinhart family following the sale of their operating business. The office allocates across public equities, private fund commitments, and direct investments, operating with an institutional portfolio approach. No multi-family or third-party capital is known to be managed on behalf of outside investors.

The office utilizes a hybrid approach that includes commitments to external private equity and venture capital funds alongside some direct co-investment activity. Given the profile of similar post-liquidity family offices, the portfolio likely includes a mix of fund investments for diversification and selective direct opportunities where the family has domain expertise or strategic interest.

The firm has not publicly identified its investment committee or named a Chief Investment Officer. In single-family offices of this type, investment decisions are typically guided by family principals in consultation with external advisors and an internal investment staff. Specific governance structures remain private.

Reinhart has not publicly disclosed AUM figures. Based on the reported $2 billion sale of Reinhart Foodservice in 2019—accounting for family member allocations, tax obligations, and subsequent investment activity—the office likely manages mid-nine-figure to low-billion-dollar assets. This remains an estimate, as the distribution of proceeds among family branches is not public record.