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RERO
RERO LLC is an exempt reporting adviser based in Seattle, Washington. The firm advises clients on investment strategies. RERO LLC is headquartered in...
Overview
RERO LLC is an exempt reporting adviser based in Seattle, Washington. The firm advises clients on investment strategies. RERO LLC is headquartered in Seattle, Washington.
General information
Firm type
Asset Manager
Year founded
2015
Location
Region
North America
Country
United States
City
Seattle
Corporate office
New York, NY, United States
Principals
Ben McKean
CEO
Sector focus
Frequently asked questions
What investment stages does RERO typically target?
The firm targets early-stage venture: seed and Series A rounds in consumer internet and enterprise software. RERO has not been observed leading growth-stage rounds or making secondary purchases, based on its publicly trackable cap table appearances.
Where does the underlying capital come from?
The capital is generated from Ben McKean's previous exits as a technology entrepreneur. The specific companies he founded and exited prior to forming RERO are a matter of public record in startup databases, placing him among founders who have since transitioned into allocation of their own proceeds.
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