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RERO
RERO LLC is an SEC-registered investment adviser based in Seattle, Washington, registered since 2025. The firm advises clients on investment strategies.
RERO
RERO LLC is an SEC-registered investment adviser based in Seattle, Washington, registered since 2025. The firm advises clients on investment strategies. RERO LLC is headquartered in Seattle, Washington.
General information
Firm type
Asset Manager
Year founded
2015
Location
Region
North America
Country
United States
City
Seattle
Corporate office
New York, NY, United States
Principals
Ben McKean
CEO
Sector focus
Frequently asked questions
Who runs investment decisions at RERO?
Ben McKean, the CEO and founder, executes all investment decisions. The firm has not publicly disclosed an investment committee or additional investing partners, which is consistent with a single-principal family office or personal holding company deployment structure.
How does RERO source proprietary deal flow?
RERO sources primarily through McKean's founder network built during his own entrepreneurial career. The firm's domain was registered in 2015 and its publicly visible portfolio suggests early access to consumer and SaaS deals often secured via direct founder relationships rather than competitive fund-led processes.
Is RERO structured as a fund or does it invest its own balance sheet?
RERO invests principal capital through an LLC structure. There is no public record of external limited partners, fund marketing documents, or SEC Form D filings indicating a pooled investment vehicle that accepted outside capital.
What investment stages does RERO typically target?
The firm targets early-stage venture: seed and Series A rounds in consumer internet and enterprise software. RERO has not been observed leading growth-stage rounds or making secondary purchases, based on its publicly trackable cap table appearances.
Where does the underlying capital come from?
The capital is generated from Ben McKean's previous exits as a technology entrepreneur. The specific companies he founded and exited prior to forming RERO are a matter of public record in startup databases, placing him among founders who have since transitioned into allocation of their own proceeds.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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