Private Equity

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Revelry

We're a New Orleans-based product strategy, design and development company known for our AI-powered process and expert software engineering team.

Revelry logo

Revelry

We're a New Orleans-based product strategy, design and development company known for our AI-powered process and expert software engineering team.

General information

Firm type

Private Equity

Year founded

2012

AUM

Undisclosed

Location

Region

North America

Country

United States

City

New Orleans

Corporate office

New Orleans, LA, United States

Principals

Nick Schello

CTO

Jennifer Baldwin

COO

Peter Liu

Head of Revelry Venture Partners

Sector focus

Enterprise SoftwareAI/MLLogistics & Supply ChainHealthcare ServicesFinTechBlockchain & Crypto

Frequently asked questions

Who runs investment decisions at Revelry?

Peter Liu was hired in 2020 to lead Revelry Venture Partners (RVP), an independent pre-seed fund. RVP sits alongside the software services arm and the startup studio under the broader Revelry umbrella. Investment decisions at the fund level trace to Liu, while the studio is managed through the firm’s internal product and engineering leadership.

How does Revelry source proprietary deal flow?

The firm’s three-part structure generates deal flow that bypasses standard VC auctions. Revelry Startup Studio invents and stress-tests ideas internally, spinning out the survivors. The services arm builds products for early-stage companies and can take equity in lieu of cash, creating a pipeline of founders who already work with Revelry engineers. The venture fund then writes checks into both studio spin-outs and service-arm relationships before external investors see the deals.

Is Revelry structured as a venture firm or a software consultancy?

It is both, which is the structural distinction. Revelry Software Services operates as a for-hire AI and custom-software consultancy. Revelry Venture Partners is a dedicated pre-seed fund. Revelry Startup Studio is an internal incubator. The three share talent, tooling, and leadership, but the fund’s capital is deployed independently under Peter Liu.

Does Revelry participate in fund commitments or only direct deals?

Public disclosures describe Revelry Venture Partners as a seed-stage venture capital firm making direct pre-seed and seed investments. There is no indication of fund-of-funds activity. The services arm also takes direct service-for-equity stakes in the 2–10% range.

What investment stages does Revelry target?

Revelry Venture Partners targets pre-seed and seed-stage companies. The fund explicitly states it is 'comfortable investing pre-launch, pre-hype, and pre-everyone else.' The startup studio works even earlier—inside the firm—to spin out companies once initial signals validate the concept.

Which sectors does Revelry explicitly avoid?

The firm’s public materials do not enumerate excluded sectors. Client case studies and portfolio examples span logistics, healthcare, finance, SaaS, blockchain, and media. No negative sector list is published.

Does Revelry maintain philanthropic structures, and how are they separated?

Revelry has not disclosed a philanthropic foundation or donor-advised fund. Its community involvement is cited through values such as diversity, equity, and inclusion and through apprenticeship programs, but no separate charitable entity is identified.

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