Revelry Brands

Brendan Synnott (Founder) and Megan Bent (Co-Founder, Managing Director) lead the firm. Synnott co-founded and exited Bear Naked and EVOL before launching Revelry in 2009. Bent, a former Parthenon Group consultant, is the managing director and co-founder. Both sit on portfolio-company boards directly.

Revelry does not publicly detail its sourcing process, but the backgrounds of Synnott and Bent in the natural-foods and lifestyle-brand ecosystems suggest a founder-referral and industry-network model. The firm's stated focus on founders looking for a true operating partner — not just capital — likely draws inbound inquiries from entrepreneurs who value Synnott's track record with Bear Naked and EVOL.

Revelry is structured as a private equity firm, not a family office. While it was founded by an entrepreneur reinvesting proceeds from his own exits, the firm raises and deploys external institutional growth capital into portfolio companies.

All disclosed activity points to direct, control or significant-minority growth-equity deals. The firm's principals take board seats and board-observer roles in each portfolio company, which is incompatible with a fund-of-funds model. No fund-commitment activity has been publicly disclosed.

Revelry explicitly targets natural foods, consumer products, and lifestyle brands. Its confirmed portfolio — Little Secrets, PACT, I and Love and You — sits at the intersection of better-for-you food, organic apparel, and pet wellness. There is no public evidence it invests in technology, healthcare services, or financial services.