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Robert W. Woodruff Arts Center
The Robert W. Woodruff Arts Center was established in 1968. Its namesake wealth traces to Robert Winship Woodruff, longtime president of The Coca-Cola Company.
Robert W. Woodruff Arts Center
The Robert W. Woodruff Arts Center was established in 1968. Its namesake wealth traces to Robert Winship Woodruff, longtime president of The Coca-Cola Company. The Robert W. Woodruff Foundation remains the primary benefactor and has provided lead gifts including $38 million for a transformation campaign. The endowment allocates 10.57 percent to private equity against a 15 percent target. Confirmed holdings include a private equity fund of funds focused on real estate and a funded debt claim in the Neiman Marcus bankruptcy. The center maintains direct ownership of its 12.25-acre campus, the High Museum of Art buildings valued at $124 million, and an underground parking garage. Geographic exposure centers on the United States with additional commodity exposure routed through private funds. The center employs no disclosed investment staff count. It operates two wholly owned subsidiaries, ASO Productions, LLC and Alliance Theatre Productions, LLC. In May 2024 the board held its annual spring meeting to address trustee appointments and financial review. The Goizueta Foundation provides separate support for youth programming. The center functions as both operating arts institution and endowment vehicle. Its board includes representatives from corporate donors such as Invesco and The Coca-Cola Company, creating direct links between operating revenue and investment oversight.
General information
Firm type
Endowment / Foundation
Year founded
1965
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
1280 Peachtree Street NE, Atlanta, GA 30309, United States
Principals
Hala Moddelmog
President and CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Robert W. Woodruff Arts Center?
Hala Moddelmog serves as President and CEO. The board of trustees oversees endowment policy and includes members such as Andrew Schlossberg of Invesco.
Does Robert W. Woodruff Arts Center participate in fund commitments or only direct deals?
The endowment holds a private equity fund of funds allocation and maintains direct ownership of real estate assets on its Atlanta campus.
Where does the underlying wealth come from?
The center traces its founding endowment to Robert Winship Woodruff, former president of The Coca-Cola Company, through the Robert W. Woodruff Foundation.
What asset classes does the endowment currently target?
Private equity receives a 10.57 percent allocation against a 15 percent target. The balance supports direct real estate holdings and other operating assets.
How is Robert W. Woodruff Arts Center related to The Coca-Cola Company?
The Coca-Cola Company serves as a major corporate donor and naming partner for the Coca-Cola Stage at the Alliance Theatre.
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