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Rodeo Drive Capital
Gregg Bernstein and Richard Katz run Rodeo Drive Capital, a Los Angeles bridge lender with over $1B in private real estate loans since 2012.
Rodeo Drive Capital
Rodeo Drive Capital is a private equity firm based in Los Angeles, US. It focuses on buyout investments. The firm has a small team of one staff member and one investment professional.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Principals
Gregg Bernstein
Chief Executive Officer
Richard A. Katz
President
Sector focus
Frequently asked questions
Who runs investment decisions at Rodeo Drive Capital?
CEO Gregg Bernstein and President Richard Katz jointly originate and underwrite every loan. Both have been involved in over $1 billion in private-money loans since 2012 and co-manage the firm's affiliated debt funds, including Westridge Lending Fund (per firm website).
Is Rodeo Drive Capital a family office or a direct lender?
It is a licensed private real estate lender and broker, not a family office. The firm originates business-purpose mortgages and manages related closed-end bridge funds, deploying capital sourced through its own vehicles rather than a single-family balance sheet.
What types of real estate does Rodeo Drive Capital finance?
The loan portfolio spans retail, limited-service hotels, single-family ground-up construction, and mixed-use commercial properties. Disclosed deals include a $10.5 million Venice, California retail refinance and a $3.1 million North Hollywood motel refinance (per firm website).
Does Rodeo Drive Capital invest geographically outside of California?
Yes. While the firm is based in Los Angeles, its website highlights closed loans in Farmington and Hobbs, New Mexico, Marysville, Washington, and Antioch, Tennessee, confirming a nationwide origination footprint.
What is Westridge Lending Fund, and how does it relate to Rodeo Drive Capital?
Westridge Lending Fund is a commercial debt fund co-managed by Bernstein and Katz that specializes in business-purpose real estate financing. It sits alongside Rodeo Capital, Inc. — the regulated brokerage — giving the principals a platform to originate loans through the brokerage and warehouse or syndicate them through the fund structure.
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