Private EquityRIA · CRD 312376SEC-Registered

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Rubik

Rubik is an SEC-registered investment adviser in Miami, FL. The firm manages approximately $33 million in regulatory assets. It has 15 employees and 2...

Rubik logo

Rubik

Rubik is an SEC-registered investment adviser in Miami, FL. The firm manages approximately $33 million in regulatory assets. It has 15 employees and 2 investment advisers.

General information

Firm type

Private Equity

Year founded

2022

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Miami

Corporate office

New York, NY, United States

Additional offices

San Francisco, CA, United States · Hong Kong

Principals

Founding Partner (NY)

Leads blockchain investments for Silas Chou's family office; previously led consumer investing at Torch Capital; investment banker at HSBC

Founding Partner (SF)

Former product leader at venture-backed startups including True&Co, Price.com, and Macys.com; founder & CEO of cross-border eCommerce company; angel investor/LP in 40+ companies/funds

Sector focus

AI/MLEnterprise SoftwareFinTechGamingDigital AssetsInfrastructureEnergy Transition & Renewables

Frequently asked questions

Who runs investment decisions at Rubik?

Rubik's website names two founding partners — one in New York and one in San Francisco — but does not disclose their full names. The New York-based partner leads blockchain investments for Silas Chou's family office and previously led consumer investing at Torch Capital. The San Francisco-based partner was a product leader at True&Co, Price.com, and Macys.com, and founded a cross-border eCommerce company.

How does Rubik source proprietary deal flow?

The firm's structural advantage comes from bridging Silas Chou's Asian family office network with US-based startup ecosystems. Its physical presence in Hong Kong, New York, and San Francisco creates deal-flow conduits that span both hemispheres, surfacing early-stage teams in crypto infrastructure, AI compute, and consumer applications that seek global distribution.

Is Rubik structured as a single family office or a venture firm?

Rubik operates as a hybrid. One founder explicitly runs blockchain commitments through Silas Chou's family office, while the firm also makes independent venture investments. This dual structure allows it to combine family-office patience with venture-style portfolio construction across 60+ early-stage positions.

Does Rubik participate in fund commitments or only direct deals?

The disclosed portfolio indicates Rubik makes direct early-stage investments — predominantly in equity or token positions — rather than committing as a limited partner to external funds. There is no public record of fund-of-funds activity or allocations to outside managers.

Which sectors does Rubik explicitly avoid?

Rubik has not published a negative sector list. The portfolio is heavily concentrated in crypto-native infrastructure, DeFi, gaming, and consumer-adjacent web3 applications. Traditional enterprise SaaS, hardware, biotech, and industrials are absent from the disclosed portfolio, but the firm has not explicitly excluded any sector.

How is Rubik related to Silas Chou's family office?

The New York-based founder is identified as leading blockchain investments for Silas Chou's family office — both fund and direct allocations — while also co-managing Rubik. This gives Rubik an embedded capital pipeline and relationship network that extends into Asian luxury and retail wealth circles tied to the Chou family legacy.

What is Rubik's known posture on co-investments alongside external GPs?

Rubik has not published a co-investment framework. Given the family-office link and the firm's direct-investment model, co-investments likely arise through the founders' personal networks and the Chou family office's existing GP relationships, rather than through a formalized sidecar program or public co-investment vehicle.

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