RIA · CRD 283226SEC-Registered

Updated:

Saling Wealth Advisors

SALING WEALTH ADVISORS is an SEC-registered investment adviser in LOUISVILLE, KY, registered since 2016. The firm manages $618 million in assets, with $580...

Saling Wealth Advisors

SALING WEALTH ADVISORS is an SEC-registered investment adviser in LOUISVILLE, KY, registered since 2016. The firm manages $618 million in assets, with $580 million on a discretionary basis. It has 11 employees and 9 investment advisers.

General information

Firm type

RIA

Location

Region

North America

Country

United States

City

Louisville

Corporate office

Louisville, KY, United States

Principals

John Saling

President and Chief Investment Officer

Sector focus

Real EstatePrivate CreditHedge Funds

Frequently asked questions

What asset classes does the firm invest in?

The office allocates across direct real estate, private credit, and public-market securities. Real estate focuses on multifamily and commercial properties in Kentucky and the broader Southeast. Private credit is accessed through direct lending alongside regional banks and private debt funds. Public-market exposure includes individual equities and institutional fund commitments.

Does Saling Wealth Advisors participate in fund commitments or only direct deals?

The firm uses both direct investments and fund commitments. Direct real estate is a core holding, while private credit and public-market securities are accessed through a combination of direct lending, co-investment, and fund vehicles. This hybrid approach allows the office to retain control over certain assets while gaining diversified exposure through external managers.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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