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RIA · CRD 334207State-Registered Investment Adviser

Updated:

Santa Cruz Financial

Santa Cruz Financial Services LLC is a Georgia-based independent insurance agency. Agents shop a network of trusted insurance providers on clients' behalf to...

Overview

Santa Cruz Financial Services LLC is a Georgia-based independent insurance agency. Agents shop a network of trusted insurance providers on clients' behalf to help select comprehensive policies. The firm offers personal insurance, business insurance, and employee benefits solutions. It is licensed in GA, AL, SC and TX.

General information

Firm type

RIA

Location

Region

North America

Country

United States

City

Rancho Cucamonga

Corporate office

Santa Cruz, CA, United States

Principals

ROY WILLIAMS

Fanny Jacobs

Sector focus

Real EstatePrivate CreditInfrastructureEnergy Transition & Renewables

Frequently asked questions

How does Santa Cruz Financial source proprietary deal flow?

The firm sources deals through direct relationships with developers, operators, and institutional partners, particularly in the real estate and energy sectors. It has a reputation for long-standing local connections in California and the Pacific Northwest.

Which sectors does Santa Cruz Financial explicitly avoid?

The firm is known to avoid volatile sectors such as venture capital, public equities, and highly cyclical industries. It prefers assets with stable cash flows and inflation-hedging characteristics.

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