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Seaside Financial & Insurance Services
Anne-Marie Maxe founded Seaside Financial & Insurance Services in Carlsbad, California, in 1994 as a full-service financial advisory firm.
Seaside Financial & Insurance Services
Anne-Marie Maxe founded Seaside Financial & Insurance Services in Carlsbad, California, in 1994 as a full-service financial advisory firm. In 2016, Shawn Orser acquired the practice, sustaining its original identity while assuming full ownership. The firm operates as an independent Registered Investment Adviser, serving individuals, high-net-worth families, trusts, and businesses. The underlying wealth of its principals is not publicly disclosed. Seaside builds customized portfolios across public equities, fixed income, and insurance-based products, using Charles Schwab as its sole custodian for client assets. Its advisory work spans investment management, retirement planning, tax and estate strategies, and employee benefits services for businesses. The firm does not operate proprietary funds; instead, it executes client-specific plans grounded in its internal discovery-and-planning process. Its client footprint concentrates in Southern California, though its RIA registration permits broader service. Shawn Orser leads the practice with a team that has not publicly disclosed its headcount. The firm maintains a single office at 2888 Loker Avenue East in Carlsbad. No adjacent philanthropic foundations, club memberships, or separate operating vehicles appear in public disclosures. In May 2024, the firm was actively promoting its performance reporting and Schwab statement access capabilities through its website, pointing to a continued focus on client-service technology. Seaside's structural identity rests on a rare combination: an owner-operated RIA with a single-custodian model that eliminates the fragmentation typical of multi-platform advisory shops. By concentrating execution through one brokerage — Charles Schwab — and offering estate planning, employee benefits, and tax strategy under one roof, the firm runs a deliberately integrated, small-scale architecture that contrasts with the multi-office, multi-partner RIAs dominating Southern California.
General information
Firm type
Bank / Wealth / Trust
Year founded
1994
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Carlsbad
Corporate office
2888 Loker Ave East, Suite 110, Carlsbad, CA 92010, United States
Principals
Shawn Orser
Owner
Anne-Marie Maxe
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Seaside Financial & Insurance Services?
Shawn Orser, who acquired the firm in 2016, leads investment and advisory decisions as the owner. The firm lists no additional named investment-committee members or partners. Founder Anne-Marie Maxe, who established the practice in 1994, no longer appears in current leadership roles.
How does Seaside source its clients, and where are they located?
Seaside primarily serves clients in Southern California from its single office in Carlsbad. The firm markets itself as a full-service advisor for high-net-worth families, individuals, and businesses. It does not publicly disclose a referral network, professional-circle partnerships, or an external solicitor arrangement.
Is Seaside structured as a family office or does it operate more like a traditional RIA?
Seaside operates as a traditional Registered Investment Adviser, not a single-family or multi-family office. It provides financial planning, portfolio management, and employee benefits services to multiple unrelated clients. The firm does not manage a single family's consolidated wealth or indicate a family-office charter.
What custodian does Seaside use, and how does that affect client assets?
Seaside custodians all client assets at Charles Schwab. The two firms are unaffiliated; Seaside retains independent advisory authority while Schwab provides brokerage, custody, and banking services. This single-custodian approach centralizes reporting and execution but limits direct access to alternative-platform custody options.
Does Seaside participate in fund commitments or only direct portfolios?
The firm's public disclosures describe only direct portfolio management — constructing individual portfolios from public securities and insurance products. There is no indication that Seaside allocates to private funds, venture capital, or third-party alternatives on behalf of clients.
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