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Seaside Financial & Insurance Services
Founded in 1994 by Anne-Marie Maxe and acquired in 2016 by Shawn Orser, Seaside Financial & Insurance Services operates as an independent Registered Investment...
Seaside Financial & Insurance Services
Founded in 1994 by Anne-Marie Maxe and acquired in 2016 by Shawn Orser, Seaside Financial & Insurance Services operates as an independent Registered Investment Advisor in Carlsbad, California. The firm's identity is rooted in a traditional advisory relationship — financial planning, portfolio management, and estate strategy for individuals, families, and businesses — rather than pooling outside institutional capital or managing proprietary fund vehicles. The firm delivers its investment services through a full-service model that includes financial planning, retirement preparation, tax strategy, and employee benefits management. Seaside owns no proprietary funds; its investment implementation runs through accounts custodied at Charles Schwab, meaning client portfolios are constructed from open-architecture securities and third-party vehicles. The firm targets no specific sector concentration, instead shaping portfolios to each client's cash-flow needs and risk tolerance. Its geographic focus begins in Southern California's high-net-worth coastal communities and reaches outward through referral networks. Seaside operates from a single office at 2888 Loker Ave East in Carlsbad and does not disclose total assets under advisement or a headcount of professionals. Unlike many RIAs with adjacent philanthropic trusts, club-deal platforms, or operating-company holdings, no related vehicles or partnerships surface in the firm's public materials. The firm's online presence consists of a single-page merchant-site structure that describes its advisory process and Schwab custody relationship but does not publish quarterly commentary, portfolio holdings, or investment strategy white papers. What structurally distinguishes Seaside is its posture as an owner-operator RIA transitioned from a founder's book to an individual acquirer. Rather than joining a consolidator or rolling into a multi-family-office structure, Orser has maintained the firm's independent charter and legacy relationships, making it one of thousands of small-batch fiduciary shops whose client capital moves through a single custodian and whose long-term continuity depends on a single principal's tenure.
General information
Firm type
Bank / Wealth / Trust
Year founded
1994
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Carlsbad
Corporate office
2888 Loker Ave East, Suite 110, Carlsbad, CA 92010, United States
Principals
Shawn Orser
Owner
Anne-Marie Maxe
Founder
Frequently asked questions
Who runs investment decisions at Seaside Financial & Insurance Services?
Shawn Orser, who acquired the firm in 2016 from founder Anne-Marie Maxe, serves as the principal and owner. As a small independent RIA, Orser is the primary decision-maker for client portfolios, which are implemented through accounts held at Charles Schwab. The firm operates without a publicly listed investment committee or named additional portfolio managers.
How does Seaside source its client relationships?
The firm does not publicly disclose a business development or lead-generation model. Seaside's Carlsbad location in northern San Diego County positions it to draw from a coastal network of professionals, retirees, and small-business owners. Its website describes a discovery-led planning process, suggesting a referral-based or relationship-driven client-acquisition approach rather than direct-to-consumer marketing or institutional sales.
Is Seaside structured as a single family office or does it operate more like a wealth management practice?
Seaside operates as a traditional registered investment advisory practice, not a family office. It provides financial planning, investment management, and employee benefits services to multiple unrelated clients — individuals, families, trusts, and corporations. There is no indication of pooled family capital, proprietary fund structures, or concierge family-office services.
Does Seaside participate in fund commitments or only direct securities?
Seaside does not publicly state whether it allocates to private funds or alternative investments. Its custody relationship with Charles Schwab suggests a platform built primarily for publicly traded securities, ETFs, and mutual funds. No direct private-market or co-investment activity has been disclosed.
What is Seaside's known posture on estate and tax planning integration?
The firm prominently lists tax and estate strategies alongside its investment and financial planning services. Its website frames these services as coordinated components of a holistic client plan. Seaside does not specify whether it employs in-house CPAs or estate attorneys, or if it collaborates with external professional networks.
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