Private EquityRIA · CRD 311659Exempt Reporting AdviserPrivate Fund Adviser

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Shine Capital

Shine is an early-stage venture capital firm that partners with creative, convincing, relentless entrepreneurs to build iconic businesses. They invest...

Shine Capital logo

Shine Capital

Shine is an early-stage venture capital firm that partners with creative, convincing, relentless entrepreneurs to build iconic businesses. They invest thematically, embrace being a first check, and back partner companies as they continue to perform. They have raised $600 million and work with entrepreneurs in New York, San Francisco, Austin, Tel Aviv, and beyond.

General information

Firm type

Private Equity

Year founded

2020

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, NY, United States

Principals

Mo Koyfman

Founder and General Partner

Alex Hartz

General Partner

Ethan Daly

General Partner

Amanda Niu

General Partner and CFO

Elie Seidman

Venture Partner

Sector focus

ConsumerEnterprise SoftwareAI/MLFrontier TechCryptoFinTechHealthcare

Frequently asked questions

Who runs investment decisions at Shine Capital?

Investment decisions are made by the General Partners: founder Mo Koyfman, Alex Hartz, Ethan Daly, and Amanda Niu. The firm's website lists all four as General Partners, with Koyfman serving as founder and public-facing lead for the firm.

What is Shine Capital's investment stage?

Shine is an early-stage firm, operating primarily at seed and start-up stages. The firm's stated focus is partnering with entrepreneurs at the earliest point to help build iconic businesses, and its portfolio reflects first-check and early-growth exposure.

Which sectors does Shine Capital focus on?

Shine pursues a generalist approach, tagging its portfolio across consumer, enterprise, AI/ML, frontier tech, crypto, fintech, and healthcare. The portfolio page lists over 50 companies including Notion, Tropic, Hivemapper, and Goldsky, spanning multiple categories.

Does Shine Capital lead rounds or participate in syndicates?

The firm's early-stage positioning and large portfolio suggest a mix of lead and follow-on participation, although explicit leadership ratios are not disclosed. With 50+ names, the model reflects a portfolio-construction approach common to seed-focused firms that write many checks and reserve for follow-ons.

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