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Shrug Capital
Shrug Capital is a venture capital firm based in Silicon Valley, investing in consumer startups. The firm has made 140 investments, including a Series A - II...
Shrug Capital
Shrug Capital is a venture capital firm based in Silicon Valley, investing in consumer startups. The firm has made 140 investments, including a Series A - II investment in Artemis on March 04, 2026. Shrug Capital has facilitated 14 portfolio exits, with Merlin Labs exiting on March 16, 2026.
General information
Firm type
Private Equity
Year founded
2018
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Sector focus
Frequently asked questions
What is Shrug Capital?
Shrug Capital is a private equity headquartered in San Francisco, United States.
When was Shrug Capital founded?
Shrug Capital was founded in 2018.
Where is Shrug Capital headquartered?
Shrug Capital is headquartered in San Francisco, United States, in the North America region.
What does Altss track for Shrug Capital?
Altss maintains an OSINT-verified profile of Shrug Capital covering investment focus (ESG policy, ticket size, target IRR, currency preference, regional focuses, industry focuses, technological focuses), team (service providers and advisors), deals (company deals and fund commitments), and network (associations and event participation). Detailed values are available to Altss subscribers.
What is Shrug Capital's website?
Shrug Capital's public website is www.shrug.vc. Verified contact details for principals and decision-makers are available to Altss subscribers.
What type of firm is Shrug Capital?
Shrug Capital is classified by Altss as a Private Equity, operating from United States within the North America region.
How does Altss source intelligence on Shrug Capital?
Altss combines OSINT (open-source intelligence) with regulatory filings, public disclosures, and licensed data partners. Source provenance is tracked to support compliance-ready research workflows.
When was Shrug Capital's Altss profile last updated?
Shrug Capital's profile on Altss was last refreshed on June 3, 2026. Continuous updates are applied as new public information is verified.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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