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Simula Innovation
Simula Innovation is a state-owned organization of Innovasjon Norge that invests in entrepreneurial ventures. It evaluates candidates based on product...
Simula Innovation
Simula Innovation is a state-owned organization of Innovasjon Norge that invests in entrepreneurial ventures. It evaluates candidates based on product technicality, commercial risk, and business opportunities. Simula Innovation has made 22 investments, including a Seed VC investment in RetailHub on November 24, 2022.
General information
Firm type
Private Equity
Year founded
2019
AUM
Undisclosed
Location
Region
Europe
Country
Norway
City
Oslo
Corporate office
Oslo, Norway
Principals
Ottar Hovind
Director of Simula Innovation
Lars Wullf
Advisor
Sector focus
Frequently asked questions
Who runs investment decisions at Simula Innovation?
Ottar Hovind serves as Director of Simula Innovation and leads investment decisions. He brings a background in commercial law and M&A, with a track record in tech startup and research-industry transactions. Advisor Lars Wullf supports on finance and analysis.
How does Simula Innovation source proprietary deal flow?
The firm screens a high volume of early-stage technology companies, often identified through the broader Simula research network and its incubator, the Simula Garage. Prospects that pass an initial commercial screen then undergo a technical due-diligence review, a step many generalist investors skip at the seed stage.
Does Simula Innovation participate in fund commitments or only direct deals?
Simula Innovation operates as a direct investor, writing equity checks into individual startup operating companies. The firm has not disclosed participation in fund-of-funds commitments or limited-partner stakes in third-party vehicles.
What investment stages does Simula Innovation typically target?
The firm targets early-stage and seed-stage companies, with select expansion-stage positions. Its website confirms a focus on deep-tech startups that have a clear sales vision alongside technical defensibility.
How is Simula Innovation related to the Simula research institute?
Simula Innovation was formally separated as an independent asset manager in 2019, though it emerged from a portfolio of stakes that originated in the Simula research lab environment. The firm continues to use Simula Consulting for technical advisory work with portfolio companies.
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