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Small Giants
Berry Liberman and Danny Almagor established Small Giants in 2007 after identifying limits in traditional capital allocation. Liberman descends from the family...
Small Giants
Berry Liberman and Danny Almagor established Small Giants in 2007 after identifying limits in traditional capital allocation. Liberman descends from the family that built a Melbourne property portfolio; Almagor previously founded Engineers Without Borders Australia. The office therefore combines inherited real-estate proceeds with the founders’ operating experience in social enterprise. Allocations span private equity positions, direct real-estate holdings, carbon and environmental assets, and early-stage venture commitments. Confirmed holdings include The Cape Ecovillage at Cape Paterson, Mossy Willow Farm on the Mornington Peninsula, 401 Collins Street in Melbourne, and The Commons mixed-use sites in Brunswick and Collingwood. The strategy concentrates on Oceania, with emphasis on regenerative agriculture, renewable energy infrastructure and water-related technologies. Investments occur through SPVs and co-investments alongside aligned partners such as Impact Investment Group. Francie Doolan serves as CEO, overseeing strategy, finance and governance. The office employs a small internal team that also manages the Small Giants Art Collection and The White House community space in St Kilda. Adjacent structures include Small Giants Academy, the Catalyst Foundation, and board roles held by principals at Responsible Investment Association Australasia and Toniic. No public disclosure of assets under management or headcount has been made. Small Giants was Australia’s first certified B Corporation in 2012. This certification shapes both investment selection and operational governance, requiring measurable social and environmental performance alongside financial returns. The structure therefore embeds mission criteria directly into ownership and decision rights rather than treating them as separate philanthropic overlays.
General information
Firm type
Single Family Office
Year founded
2007
Location
Region
Oceania
Country
Australia
City
St Kilda
Corporate office
11 Princes Street, St Kilda, VIC 3182, Australia
Principals
Danny Almagor
Co-founder and Executive Chair
Berry Liberman
Co-founder and Creative Director
Francie Doolan
CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Small Giants?
Danny Almagor serves as Executive Chair and Francie Doolan as CEO. Doolan leads strategy, finance and investment execution while the co-founders retain final oversight on mandate alignment.
How does Small Giants source proprietary deal flow?
The office draws on long-standing relationships in Australian impact networks including Toniic and the Impact Club, which Almagor co-founded. Direct ownership of operating businesses and property assets also generates follow-on opportunities.
Does Small Giants participate in fund commitments or only direct deals?
The office uses both structures. It holds direct equity in property and operating companies while also committing to vehicles such as the Biodiverse Carbon Fund and Regenerative Agriculture Debt Fund.
Where does the underlying wealth come from?
Capital originates from the Liberman family’s historical property development activities in Australia, supplemented by returns from the founders’ prior social enterprises.
What investment stages does Small Giants typically target?
The office deploys across early-stage venture, growth equity and late-stage opportunities, with particular activity in seed and expansion rounds within its sector focus areas.
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