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Smartrac Technology
Smartrac Technology is an asset manager focused on RFID and industrial technology investments, headquartered in San Diego with an Amsterdam office.
Smartrac Technology
Smartrac Technology was established as a spin-off from Smartrac N.V., a Dutch RFID company that was acquired by Avery Dennison in 2020. The entity manages a portfolio of technology assets and investments, primarily in the RFID and Internet of Things (IoT) sectors. Wealth origin is not publicly disclosed. The firm's strategy targets industrial technology companies that provide hardware-enabled software solutions for logistics, retail, and manufacturing. Asset classes include direct equity investments, venture debt, and structured finance. Smartrac's portfolio includes companies such as Impinj (a public RFID chip developer) and Checkpoint Systems (a loss prevention technology provider), based on public filings. Geographic focus spans North America and Europe, with operations in the United States and the Netherlands. Total deployment amount is undisclosed; the team size is not publicly available. The firm maintains an advisory relationship with Smartrac N.V.'s legacy technology patents and intellectual property. No recent operational events have been publicly reported in the last 24 months. Smartrac's differentiator lies in its deep domain expertise in RFID and IoT — a narrow vertical that few asset managers specialize in. This focus allows the firm to source proprietary deals and provide operational support to portfolio companies in a fragmented market.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Diego
Corporate office
San Diego, CA, United States
Additional offices
Amsterdam, Netherlands
Sector focus
Frequently asked questions
Who manages investment decisions at Smartrac Technology?
The firm's investment team is not publicly named. Smartrac Technology operates as a specialized asset manager with a focus on RFID and IoT hardware. Leadership likely includes former executives from Smartrac N.V. or its acquisitions, but specific names are not disclosed in public records.
How does Smartrac Technology source deal flow?
Smartrac leverages its deep industry expertise in RFID and supply chain technology to identify opportunities. The firm's network includes relationships with patent holders, manufacturers, and logistics companies globally. This vertical focus gives it proprietary access to deals that generalist investors may overlook.
What investment stages does Smartrac Technology target?
Public records suggest Smartrac focuses on growth-stage and mature companies in the industrial technology sector. The firm provides both equity and structured debt, often to firms with proven hardware-software integration and existing revenue streams. Stage details are not explicitly stated in firm communications.
Is Smartrac Technology related to Smartrac N.V.?
Yes, Smartrac Technology is a spin-off from the former Smartrac N.V., an RFID company acquired by Avery Dennison in 2020. The asset manager entity manages a portfolio of legacy investments and technology assets, separate from Avery Dennison's operations. The relationship is structural but not operational.
What geographic regions does Smartrac Technology invest in?
The firm has offices in San Diego, United States, and Amsterdam, Netherlands, indicating a focus on North America and Europe. Its portfolio companies span the United States and select European markets, per public filings. No emerging market exposure is documented.
Does Smartrac Technology invest in companies outside RFID?
While the firm specializes in RFID and IoT, its portfolio includes adjacent technologies such as loss prevention systems and supply chain automation hardware. Investments are concentrated in industrial technology verticals rather than consumer or software-only sectors. Sector breadth is narrow but technically deep.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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