Sora Capital

Sora Capital

Sora Capital was established in 2011 by Samuel Zelnick. It serves as the primary investment platform for the Zelnick family, drawing on their background in private equity, investment banking, and operating businesses. The firm pursues control investments in lower-middle-market companies across consumer, retail, manufacturing, distribution, business services, and restaurant sectors. It also allocates to real estate and private credit. Investment structures include direct equity positions and platform acquisitions. Geographic focus remains North America, with explicit criteria for companies based in the United States and Canada. Confirmed holdings include RS Water Holdings LLC, formed in 2012 through the acquisition of Culligan dealerships in Texas. The team consists of Samuel Zelnick and Jake Zelnick as managing partners, supported by an advisory board that includes Eric Zelnick and Daniel Hemmerich. No additional offices are disclosed. The firm maintains a selective approach, prioritizing partnership with management teams over volume of transactions. Sora Capital operates with a hybrid mandate that combines family capital deployment and external advisory work. This structure allows direct sourcing from business owners and intermediaries without public disclosure requirements.