Private EquityRIA · CRD 317852SEC-RegisteredPrivate Fund Adviser

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Spice Capital

Spice Capital is an SEC-registered investment adviser, established in 2026. It provides investment advice to clients. The firm is registered with the...

Spice Capital logo

Spice Capital

Spice Capital is an SEC-registered investment adviser, established in 2026. It provides investment advice to clients. The firm is registered with the Securities and Exchange Commission.

General information

Firm type

Private Equity

Year founded

2021

AUM

Undisclosed

Location

Region

North America

Country

United States

City

New York

Corporate office

New York, United States

Principals

Maya Bakhai

Founder and Managing Partner

Ron Saron

AI Chief Technology Officer

Joe Therrien Kelly

Creative Director

Sector focus

FinTechCreator EconomyDeep TechHealth & WellnessConsumerBlockchain

Frequently asked questions

Who makes investment decisions at Spice Capital?

Founder and Managing Partner Maya Bakhai leads all investment decisions. The firm's small team includes an AI-focused chief technology officer and a creative director, suggesting that technical and brand diligence are brought in-house rather than outsourced to external advisors.

What stage does Spice Capital typically invest at?

Spice targets pre-seed and seed rounds, describing itself as a founder's first institutional 'yes.' The firm has not publicly indicated participation in Series A or later-stage rounds, concentrating its capital and attention on the earliest phase of company formation.

Which sectors does Spice Capital explicitly avoid?

The portfolio reveals a deliberate absence of enterprise SaaS and traditional B2B software companies. Spice's disclosed investments cluster around consumer internet, the creator economy, fintech, health and wellness, deep tech, and blockchain — categories where the end-user is an individual rather than a corporate buyer.

Does Spice Capital participate in follow-on investments?

Spice has not publicly detailed a follow-on reserve policy. Its portfolio includes exits to Coinbase and Front, indicating that the firm maintains relationships beyond the initial check, but the extent of pro-rata or super pro-rata participation is not disclosed.

How does Spice Capital source founders?

The firm's website and positioning suggest sourcing through a combination of Bakhai's personal network in consumer internet and the creator economy, as well as inbound from founders who resonate with Spice's thesis of building for internet-native audiences. No formal scout program or institutional sourcing partnerships are publicly listed.

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