Sports Capital Advisors

Providing access and ensuring investments in Sports generate sustainable returns. | SCA’s focus is on supporting the growth and transformation of Asian based...

Sports Capital Advisors

Providing access and ensuring investments in Sports generate sustainable returns. | SCA’s focus is on supporting the growth and transformation of Asian based sports marketing, management and media enterprises into regional leaders and providing attractive monetization options for its management and private equity investors. The firm also advises on investments into European football clubs, event IP buyouts and merger strategies. It further provides a deal flow pipeline between the Asian, North American and European sports industry and investor community.

Website

sportscapitaladvisors.com

linkedin.com/company/sportscapitaladvisors

General information

Firm type

Private Equity

Location

Region

Asia

Country

Singapore

City

Singapore

Corporate office

Singapore, Singapore

Principals

Marcus John

CEO

Sector focus

Media & EntertainmentGrowthBuyoutMobility & TransportationAI/ML

Who runs investment decisions at Sports Capital Advisors?

Marcus John, the firm’s CEO and founder, is the sole named decision-maker. His 30 years in global sports include senior roles at WPP’s MediaCom, and he presents himself publicly as the firm’s only principal. The firm does not list an investment committee or additional partners.

How does Sports Capital Advisors source its mandates?

Sourcing relies overwhelmingly on Marcus John’s personal network, built across three decades spanning WPP’s global sports practice and principal advisory work for Alejandro Agag’s Formula E, Extreme E, and E1 properties. The firm also generates inbound interest through John’s regular media appearances on CNBC, Bloomberg, and the BBC.

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