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Starwood Capital Group Management
Starwood Capital Group Management is an SEC-registered investment adviser in Miami Beach, FL, since 1999. The firm manages $79.2 billion in assets.
Starwood Capital Group Management
Starwood Capital Group Management is an SEC-registered investment adviser in Miami Beach, FL, since 1999. The firm manages $79.2 billion in assets. It has 439 employees and 177 investment advisers.
General information
Firm type
Real Estate, Private Equity, Debt Investing, Hotel Management
Year founded
1991
Location
Region
North America
Country
United States
City
Miami Beach
Corporate office
Miami Beach, FL, United States
Additional offices
New York, NY, United States · London, United Kingdom
Principals
Barry Sternlicht
Chairman and Chief Executive Officer
Sector focus
Frequently asked questions
Who runs investment decisions at Starwood Capital Group?
Barry Sternlicht, as Chairman and CEO, sets the firm's strategic direction and oversees the investment committee. Specific investment decisions are made by teams within the firm's equity, credit, and hospitality verticals (public record).
How does Starwood Capital Group source proprietary deal flow?
The firm sources deals through its permanent capital vehicles, such as the Starwood Real Estate Income Trust, which allow it to act as a patient buyer in off-market transactions. It also leverages relationships from its hospitality operating platforms to source distressed or value-add properties (per the firm's communications).
Is Starwood Capital Group structured as a single family office or a traditional asset manager?
Starwood Capital Group operates as a traditional real estate asset manager, raising capital from institutional investors and retail channels through vehicles like closed-end funds and non-traded REITs. It does not function as a family office for any single family (public record).
Does Starwood Capital Group participate in fund commitments or only direct deals?
The firm primarily invests through its own funds and managed accounts, including direct real estate equity, private credit, and hospitality investments. It does not act as a fund-of-funds or make commitments to external third-party funds (per the firm's stated strategy).
What investment stages does Starwood Capital Group typically target?
The firm targets opportunistic and value-add investments across the real estate capital stack, from equity to mezzanine debt. It also pursues core-plus and stabilized assets through its perpetual-life vehicles like SREIT (per SEC filings).
Which sectors does Starwood Capital Group explicitly avoid?
The firm does not publicly disclose explicit exclusion lists. However, its known focus is on real estate, private credit, and hospitality; it does not appear to invest in venture capital, public equities, or energy infrastructure (per public record).
How is Starwood Capital Group related to Starwood Hotels & Resorts?
Starwood Capital Group founded and previously owned Starwood Hotels & Resorts, which was sold to Marriott International in 2016. The firm retains a separate hospitality operating platform under the Starwood brand but no longer controls the hotel chain (public record).
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