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Stirista
Stirista is a company founded in 2009 in San Antonio, Texas. It specializes in data-driven marketing technology solutions for the marketing and advertising...
Stirista
Stirista is a company founded in 2009 in San Antonio, Texas. It specializes in data-driven marketing technology solutions for the marketing and advertising sector. Stirista offers services including data onboarding, digital advertising, email marketing, and a customer data platform.
General information
Firm type
Asset Manager
Year founded
2010
Location
Region
North America
Country
United States
City
San Antonio
Corporate office
San Antonio, TX, United States
Principals
Ajay Gupta
Founder & CEO
Leigh Wallace
Chief Revenue Officer
Kevin Sellers
Chief Operating Officer
Sector focus
Frequently asked questions
Who runs investment decisions at Stirista?
Stirista is an operating company, not an investment firm. Investment decisions are made by founder and CEO Ajay Gupta, alongside the board. The firm has no CIO or investment committee typical of an asset manager.
How does Stirista source proprietary data?
Stirista licenses data from third-party partners and builds proprietary models using its own identity graph. The company claims to cover over 200 million unique consumer profiles, combining offline purchase data, demographic attributes, and digital behavior signals (per company materials, 2022).
Is Stirista a family office or an operating business?
Stirista is a for-profit technology company, not a family office. It was founded by Ajay Gupta as an independent venture and has raised institutional venture capital from firms like Level Equity.
What investment stages does Stirista target?
Stirista does not target investment stages; it is a product and service company that sells B2B software and data services. It does not deploy capital as an investor.
Which sectors does Stirista explicitly focus on?
Stirista focuses on enterprise software, AI/ML, data analytics, marketing technology, and advertising technology. It serves retail, financial services, healthcare, and automotive verticals.
Does Stirista maintain philanthropic structures?
There are no known philanthropic foundations or charitable vehicles associated with Stirista or its founder Ajay Gupta.
What is Stirista's known posture on co-investments alongside external GPs?
Stirista does not participate in fund commitments, direct deals, or co-investments. It is an operating business, not an investment manager or family office.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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