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Straightforward Capital
Straightforward Capital is a private equity based in Helsinki, founded 2016; the Altss profile covers its classification, headquarters, registration, AUM band,...
Straightforward Capital
Straightforward Capital is a venture capital company that helps companies to unleash their growth potential.
General information
Firm type
Private Equity
Year founded
2016
Location
Region
Europe
Country
Finland
City
Helsinki
Corporate office
Hiilikatu 3, 00180 Helsinki, Finland
Principals
Andrej Srsen
Co-founder and Partner
Seppo Savolainen
Co-founder and Partner
Sector focus
Frequently asked questions
Who makes the final investment decision at Straightforward Capital?
The firm is run by its two co-founders and partners, Andrej Srsen and Seppo Savolainen. They are the only investment professionals listed publicly, and given the firm's small stated team size, they carry out sourcing, diligence, and portfolio support directly.
What is Straightforward Capital's typical initial cheque size?
The firm states its initial investments range from €500 thousand to €2 million. It leads rounds and takes an active governance role as companies move through early growth into later development phases.
Where does Straightforward Capital source its deals?
All known sourcing is geocentric to Finland, whose small domestic market naturally pushes local founders toward a global strategy. The partners' networks — Srsen's in corporate finance and cleantech, Savolainen's in software and hi-tech — serve as the primary origination channels.
Does Straightforward Capital invest across multiple stages explicitly, or does it concentrate on seed and early-stage?
The firm targets early growth but states publicly it guides companies through multiple phases of development. The operational posture — lead investor with a hands-on approach — suggests it stays engaged through later rounds, though no details on reserve allocation or follow-on policy are published.
Which sectors does Straightforward Capital avoid?
The partners' track records and stated focuses center on software, hi-technology, and renewables. There is no public commentary suggesting avoidance of any particular sector, but their mandate appears tightly scoped to scalable technology platforms with export potential.
How can an institutional allocator verify Straightforward Capital's portfolio given the absence of public names?
The firm does not list any portfolio companies on its website. Verifying track record requires direct engagement with Srsen or Savolainen and the ability to receive a reference list under a non-disclosure agreement.
Does Straightforward Capital operate any philanthropic or real-asset vehicles alongside its venture strategy?
No. The website mentions no affiliated foundations, real-asset arms, or operating businesses. The sole vehicle listed is the management company Straightforward Capital Management Oy.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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