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Struck Capital
Adam Struck's Santa Monica VC firm blends B2B seed investing with an in-house venture studio that builds companies from zero.
Struck Capital
Struck Capital was founded by Adam B. Struck, a former co-founder of Long Island Brand Beverages and an M&A attorney at Kirkland & Ellis, who channels his entrepreneurial and legal background into early-stage tech investing. The firm operates out of Santa Monica with a declared global perspective, though the original source of its investment capital is not publicly disclosed. The firm deploys across Seed and pre-Seed rounds with a clear B2B tilt, while its active portfolio reveals a wide aperture that spans enterprise SaaS, blockchain infrastructure, digital health, logistics, and consumer marketplaces. Confirmed positions include Apollo.io, Sendoso, Mythical Games, and Grab, alongside crypto-native protocols such as Algorand, Synthetix, and 1inch. Struck Capital invests directly and also houses Struck Studio, an in-house venture studio that validates, designs, and launches new companies — essentially co-founding businesses from zero — with a geographic footprint that touches companies across North America, Southeast Asia, and Latin America. Struck Capital's team includes General Partner Michael Montero, whose four prior startups were acquired for a cumulative sum exceeding $500 million, and Chairman Tom Ryan, who scaled Pluto TV to $1Bn in annual revenue before its acquisition by Paramount. David Yoo and Haley Vincent, both alumni of SoftBank Vision Fund, serve as Principal and Investor respectively, reinforcing the firm's downstream syndication muscle. Struck does not publicly disclose its AUM or total deployment figures. Struck is structurally distinct because it fuses a traditional seed fund with an active venture studio — a hybrid model where the firm simultaneously backs external founders and builds its own startups. This dual-track design creates an internal pipeline of proprietary deal flow and a shared-services platform (recruiting, PR, operating partners) that both portfolio companies and studio-born ventures can access, making the firm resemble a startup factory as much as a capital allocator.
General information
Firm type
Venture Capital
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Santa Monica
Corporate office
Santa Monica, CA, United States
Principals
Adam B. Struck
Founder and Managing Partner
Michael Montero
Co-Founder and CTO of Struck Studio, General Partner at Struck Capital
Tom Ryan
Chairman of Struck Studio
Sector focus
Frequently asked questions
Who runs investment decisions at Struck Capital?
Adam B. Struck is the Founder and Managing Partner and leads the firm's investment strategy. He is joined by General Partner Michael Montero, who also co-founded and serves as CTO of Struck Studio, and a team that includes former SoftBank Vision Fund investors David Yoo (Principal) and Haley Vincent (Investor). The firm's website positions this group as the core investing unit.
How does Struck Capital source proprietary deal flow?
Struck generates proprietary deal flow through Struck Studio, its in-house venture studio that researches, validates, and builds new companies from scratch — effectively co-founding startups and investing the firm's own capital at formation. This hybrid model gives the firm early and exclusive access to companies it creates, alongside the more traditional network-driven sourcing for its seed fund.
Is Struck Capital structured as a single family office or a venture capital firm?
Struck Capital is a venture capital firm, not a family office. It operates a traditional venture fund that invests in external seed-stage companies and a parallel venture studio, Struck Studio, that builds companies internally. There is no indication of a single-family-wealth engine behind the firm.
Does Struck Capital participate in fund commitments or only direct deals?
Based on the firm's portfolio disclosures and stated strategy, Struck appears to invest primarily through direct equity deals at the Seed and pre-Seed stages. Its website emphasizes hands-on company building and direct introductions to later-stage investors. There is no public evidence of fund-of-funds activity, though downstream co-investment alongside top growth-stage firms is part of its stated model.
What is Struck Capital's relationship with Struck Studio?
Struck Studio is the captive venture studio arm of Struck Capital. It is led by Co-Founder and CTO Michael Montero and Chairman Tom Ryan, and it builds new technology companies through a process of expert-led research, validation, and product design. The studio generates proprietary deal flow for Struck Capital while sharing the firm's operational resources, including the recruiting engine and operating partner network.
Which sectors does Struck Capital avoid?
Struck does not publish an explicit avoidance list, but its B2B seed focus and portfolio composition suggest heavy concentration in enterprise software, fintech, blockchain infrastructure, and applied AI. Pure-play life sciences, hard tech, and hardware-heavy deep tech are not represented in its publicly listed portfolio, which may reflect an active avoidance or simply a consequence of its stage and geography focus.
How does Struck Capital help portfolio companies raise downstream capital?
The firm states it leverages a track record of bringing top growth-stage firms into downstream fundraises, with a team that includes former SoftBank investors who have direct relationships with late-stage capital providers. Struck's playbook involves keeping potential follow-on investors engaged early and, when appropriate, making direct introductions to the partners who can lead the next round.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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